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The Importance of Database Management and Follow Up

By Angelene Posted in - Press on February 23rd, 2022

In today’s economic environment all products and companies have a strong digital presence, especially those selling residential real estate. Reports from the National Association of REALTORS® show that nearly 90 percent of home buyers search for homes online, while 54 percent of buyers state that the use of the Internet was their first step taken during the entire home buying process. Yet most sales agents are looking for the next warm body to walk through the door of the sales gallery, discounting the priceless value and importance of internet leads and database management. Let’s face it, if your marketing program is on point, your sales team won’t be able to effectively manage all the online and on-site leads coming through…. Read more »

Cotton & Company Garners Latest Trends from Global Digital Marketing Conferences

By Angelene Posted in - Press on January 4th, 2022

Cotton & Company representative directors attended two of the top global digital marketing technology conferences of 2021: The Ad Exchanger Programmatic I/O in New York, NY and the Web Summit 2021 in Lisbon, Portugal. AdExchanger PROGRAMMATIC I/O Event The AdExchanger PROGRAMMATIC I/O conference in New York City brings the entire digital marketing industry together to gather and share their knowledge regarding important topics pertaining to digital marketing.  Important topics included performance optimization, marketing strategies, privacy, and reporting. Over the span of two days, expert speakers shared information regarding programmatic media and the digital marketing field. The overall theme of the conference this year was the shift to a privacy-first world. Voice-activated virtual assistants are becoming the new norm and are… Read more »

Forbes Global Properties Taps Cotton & Company for Brand Development

By Angelene Posted in - Press on December 29th, 2021

Forbes Global Properties, the luxury real estate platform, selected Cotton & Company, a full-service marketing and advertising agency, for top-grade brand development. The luxury online consumer marketplace showcases luxury homes and works closely with an invitation-only association of international real estate experts. Established in 2020, Forbes Global Properties capitalizes on the engaged audience of millions of consumers by leveraging the power of the 100-year-old Forbes media company. Forbes Global Properties chose Cotton & Company as their marketing partner based on the agency’s longstanding history and hyper-focus on the luxury real estate market. Cotton & Company’s group of real estate marketing and advertising specialists produced a brand launch for a variety of property categories showcased on the platform. Additionally, the agency… Read more »

Branded Residential Properties Return to Popularity

By Angelene Posted in - Press on November 18th, 2021

Branded residential properties have become more desired now than ever. Think about the brands you associate with, the airline you fly, the hotels you select, or the credit card you choose. Successful brands accurately reflect their high-quality standards, corporate culture, historical accomplishments, or social priorities – often all of the above. The power of brand alliances has proven to be an extremely successful strategy for real estate developers in the luxury segment. The selection of the appropriate brand is not just about reaching a faithful audience but aligning the brand aesthetic to reinforce the credibility and expectations of quality in the development’s final product. The brand also conveys a sense of anticipated style throughout the interior and architectural design, creating… Read more »

Emerging Trends in Real Estate 2022 Report Shows Optimism

By Angelene Posted in - Press on October 27th, 2021

Emerging Trends in Real Estate® 2022 Report, produced by both the Urban Land Institute (ULI) and PricewaterhouseCoopers (PwC), demonstrates strong optimism for the industry into the next decade. National real estate trends for buyers, sellers, and industry professionals have been disrupted at a never-before-seen level over the past 24 months by unprecedented demand, urban migration, supply chain interruptions, an extraordinary increase in residential home prices, and an unknown future for office space. In spite of these emerging trends, the outlook is even more positive than it was in 2019 prior to the Pandemic. 2022 Sentiment Real Estate Industry professionals did better than they expected this past year. People expected there would be an economic downturn fueled by COVID-19, but the results… Read more »

5 Takeaways from the 2021 ULI Florida Real Estate Summit

By Angelene Posted in - Press on October 11th, 2021

Every year ULI hosts an Annual Real Estate Summit in Miami, Florida, and other major cities to examine the future of real estate, trends, and opportunities.  This year the 2021 ULI Florida Real Estate Summit in Miami was altered last minute to a virtual format due to concerns of the spreading Delta variant uprise. The Urban Land Institute (ULI) is a global, nonprofit research and education organization.  It’s the oldest, largest network of cross-disciplinary real estate and land-use experts in the world who share in the vision of the ULI mission to “shape the future of the built environment for transformative impact in communities worldwide”. Here are the most important takeaways shared by Cotton & Company’s Executive Vice President, Karen… Read more »

What Does the Future Hold for Offshore Real Estate?

By Angelene Posted in - Press on September 24th, 2021

Since early 2020, Caribbean real estate demand has steadily increased both in exposure and desirability. There’s no doubt that the onset of COVID 19 sparked a focus on the importance of living a healthy lifestyle, and many homeowners recognized the role their surroundings play in meeting their wellness objectives. In addition, the growing acceptance of remote work has also created geographical flexibility, and offshore properties are the beneficiary of this new dynamic. With the demand for waterfront properties in the USA at an all-time high and available inventory at an all-time low, luxury homebuyers are extending their search to the Caribbean and beyond.  With COVID now becoming a reality of everyday life, several factors will continue to drive the rising… Read more »

Why Consistent Marketing Matters In Every Real Estate Market Cycle

By Angelene Posted in - Press on August 30th, 2021

It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able to build quickly enough to keep up with buyer demand, others may struggle with the lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. In a year where you don’t need to spend as much of your real estate marketing dollars on lead generation, it is ideal timing to take your brand to the next level. By laying the foundation now to attract the right target audience, home builders and development sales leadership will be set up to succeed at a time where rising prices… Read more »

Kim Butler Joins Cotton & Company as Director of Audience Strategy

By Angelene Posted in - Press on August 12th, 2021

Cotton & Company is pleased to welcome Kim Butler as Director of Audience Strategy. In this new role, she will oversee the agency’s Media Department which includes a team of digital and traditional media buyers. As Director, Butler will lead the agency’s media relations, event planning, public relations, and affiliate marketing initiatives for Cotton & Company clients across the country. Kim is a seasoned public relations and marketing executive who has excelled in establishing successful advertising, promotional, and marketing programs in industries, such as casino and entertainment, commercial real estate, economic development, travel and tourism, and hospitality. Butler relocated to South Florida in 2014 to take the helm as VP Marketing Communications for the Greater Fort Lauderdale Convention and Visitors… Read more »

Low Housing Inventory Drives New Real Estate Industry Trends

By Angelene Posted in - Press on July 13th, 2021

Home Renovation in High Demand Josefine and Alan Cohen live in New York and love the city! Proud to be a part of the most dynamic business region in the world, Long Island and Manhattan are their playgrounds. Their lives are filled with getting together with friends, enjoying the arts, and playing a round of golf in between business meetings and raising a family. The Cohens and friends frequent South Florida during the winter, but this year, they are looking at Boca Raton in a whole new light. The Cohens aren’t alone. Across the country, especially in the northeast, homebuyers are considering a move south. You could call it the perfect storm of a pandemic hangover – isolation, higher taxes, higher crime, and… Read more »