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By Angelene
Posted in - Press on August 24th, 2020
Google Ads has officially announced they are joining Facebook in shifting their allowed targeting parameters for real estate advertising. Google is updating its ad policies, removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. This change is not too surprising to us or to other housing, employment, and credit advertisers as Facebook created similar policies a little over a year ago when their ad targeting changed for the financial sector. Google Ads Targeting – The Good News Although Google hasn’t released any additional details, they have acknowledged that more information will become available in the coming weeks. #TeamCotton will remain abreast of the situation and continue to provide our clients with up-to-date information on…
By Angelene
Posted in - Press on August 18th, 2020
Buyers clamoring for space outside cities expand their searches beyond the traditional borders of areas like the Hamptons and Aspen Ever since the coronavirus first arrived on U.S. shores, the priority among high-end homeowners has been clear: to get out of cities, and to stay out. From the Hamptons to Aspen to Miami, second-home markets across the country have seen record seasons for both sales and rentals, and the heightened demand seems to be more than a blip as inventory tightens and even properties that had previously spent years languishing are going into contract. “I’ve never seen a market like this in 31 years,” said Susan Lowe, a senior vice president and corporate broker for Chase International/Luxury Portfolio International in…
By Angelene
Posted in - Press on August 4th, 2020
We are excited to announce our participation in Facebook’s upcoming new product alpha test! Participation is by invitation only, so we are very proud to be considered for this opportunity. Without giving away too many details, we will take part in a beta test with regards to an alternate way to create and build Facebook ads. We will be testing this new product and then working directly with the Facebook Product Development Team, providing valuable feedback to help bring the Beta to market. Cotton & Company has been utilizing Facebook’s Business Manager platform for years and this experience paired with our expertise in the niche luxury residential real estate industry has made us a perfect candidate for Facebook’s new product…
By Angelene
Posted in - Press on July 29th, 2020
Real estate sales are heating up as buyers’ needs and wants are being forced to adapt to ever changing lifestyles during a time of uncertainty in the nation. Family’s needs have shifted as they place more importance on homes, and there are four priorities that stand out now more than ever. SPACE All this time families are spending at their homes has brought a new sense of awareness that their current home may not be large enough for all the purposes it’s being asked to serve right now and in the future. Remote work situations have given them the advantage of migrating somewhere they have always wanted to live based on their desires versus proximity to their workplace. Baby boomers…
By Angelene
Posted in - Press on May 22nd, 2020
Spring is usually prime home-selling season – but this spring is a whole different ball game. The impact of COVID-19 on our lives has been nothing short of extraordinary. Individuals, families, friends, and businesses are all facing the same anxieties and fears. Things are different for everyone – that is for sure – yet, different industries face different issues and situations right now. Businesses are at conflict with the hard question of whether or not to continue advertising during this crisis. Let us help you decipher what we have realized is working for the residential real estate industry. According to a recent Kantar Study, 92% of people surveyed believe that businesses should continue to advertise during the COVID-19 outbreak. Some…
By Angelene
Posted in - Press on April 24th, 2020
After the recession of 2008 the country club industry never looked the same. The previous product offerings that were designed and beloved by the silent generation were no longer attractive to the baby boomer market. Savvy clubs have spent the last few years evolving every aspect of their physical facilities, soft programming, events and marketing to attract the next generation while balancing the needs of their members. Now, every generation is facing similar challenges and once again it provides an opportunity for Country Clubs. Right now 97% of Americans are under shelter in place orders, hunkering down and spending time indoors. They are stuck inside with their family, browsing social media and with plenty of time to consider how their…
By Angelene
Posted in - Press on March 25th, 2020
As the US market continues to experience the early stages of the Coronavirus cycle, every industry is evaluating its short-term and long-term impact. For the real estate industry in particular, discussion of a looming “recession” brings to mind the challenges faced during the global financial crisis over the last decade. But this is 2020, and real estate could be a bright spot for investor opportunities in an otherwise volatile global market. “We’ve taken this ride before,” says Stephann Cotton, President of Cotton & Company, a Florida-based international sales, and marketing firm specializing in luxury residential properties. “In June 2005, we raised a red flag at the beginning of the last cycle. We witnessed a significant drop in new web visitors…
By Angelene
Posted in - Press on January 29th, 2020
“More people subscribe to Amazon Prime than voted in last election, have a pet, decorate a Christmas tree, own a landline or a gun.” Scott Galloway, Professional of Marketing NYU Stern School of Business “Marketing is both art & science. We used to focus on the art, not the science. Today, we have gone a little too far the other way. We need to revisit the art of storytelling and branding. We have to figure out how to use data to support the emotional piece, thereby driving consistent traffic and creating loyalty. That’s not easy today.” Charisse Hughes, CMO Pandora Americas “The winner in long run is whoever has the most information. Data is the center of gravity and attracts…
By Angelene
Posted in - Press on January 15th, 2020
There it was, bigger than life on your computer screen. A magnificent landscape of bright blue skies and rolling desert hills that seemingly merge into the clear blue waters of the Sea of Cortez. The stunning beauty of the Baja actually takes your breath away. What an incredible first impression, but then what? Take the Quiz. A short series of four or five questions are asked about how you would interact with the environment, what level of service you prefer, what activities you are most likely to schedule. Your answers and interactions create a profile of your interests that allows the developer to get to know what’s important to you. When it comes to nurturing a lead, one size certainly…
By Angelene
Posted in - Press on January 8th, 2020
One of the most important amenity expansions the Club could undertake as wellness continues to be a key driving factor for our market. You’ll see below, that technology often leads to lifestyle changes. In the case of health and wellness, it’s been a game-changer. The emerging market ranks this among its top priorities when selecting a home. Here are a few insights we wanted to share: Trends that Make Wellness a Top Priority PSYCHOGRAPHIC SHIFT: Baby Boomers, Gen Xers and Millennials are ALL focused on wellness: nutrition, longevity, disease prevention, stress reduction, and alternative medicines. They are dedicated to wellness, devoting time and money to exercising, and eating right. This is a long-term shift in psychographics, not a short-term fade….
