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The Science of Storytelling: Why Content is King in the Real Estate Development Market

By Chelsea Posted in - Press on March 29th, 2022

Today’s homebuyers don’t want to be “sold”. They are tech-savvy and do their preliminary homework to find a community that best suits their needs. Every individual consumer has a unique perspective, and their priorities and their personal style differ. The goal is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions that the various individual communities offer. Engaging Content that Establishes a Connection There are hundreds of engaging stories that can be written authentically about the lifestyles that are inspired daily based on the location and community. From community events to things to do in the local area to the special relationships that form, there is an endless list of topics to be… Read more »