Cotton & Company, an industry leading real estate marketing firm in South Florida, announced Tracy Clark as its new Director of Account Services. Clark joins the Cotton & Company team with over 20 years of experience in sales and marketing, working with various clients in the real estate, technology, and finance industries. As Director, Clark will oversee the agency’s account services division, leading the team of 12 industry professionals.
Clark relocated from California to South Florida in 2014. He was the founder and owner of DM Consultants, where he implemented strategic marketing plans for Fortune 500 companies, focusing on the developing targeted direct mail and digital marketing programs.
Other roles from his extensive marketing career include Marketing Manager of Ingram Micro in Santa Ana, California, Vice President of Sales and Lead Generation of Flimp Communications in Vero Beach, and Vice President of Marketing at iRemedy here in Stuart. Clark graduated from Michigan State University with a Bachelor of Science in Communications.
“As the Florida real estate industry expands, Cotton & Company is also experiencing rapid growth,” says Laurie Andrews, President of Cotton & Company. “Tracy brings a wealth of industry knowledge to our clients and will serve as an excellent mentor for our internal team. We are fortunate he made the move to Florida from California. He has a personal understanding of why the Florida lifestyle is so inviting and will apply that perspective to our future campaigns.”
With over four decades of real estate marketing and sales experience, Cotton & Company is driven by intelligence gained from today’s web-based environment. Cotton’s dynamic market research and social media tools provide in-depth consumer profiling that opens new sales channels for its high-profile clientele. It’s a combination of unmatched creativity, innovative technology, and strategic thinking that results in more closed sales for Cotton & Company clients.
Cotton & Company boasts a portfolio of more than 1,700 communities including luxury condominiums, country clubs, marina residences, resort residential, and master-planned communities around the world. Visit CottonCo.com to learn more about their full scope of services that range from branding and website development to sales support, lead generation and, digital/social marketing.