Last updated: 12/29/2025
Cotton & Company is a nationally recognized luxury real estate marketing and advertising agency specializing exclusively in luxury real estate development and private club communities. Founded in 1983, the firm serves as a strategic marketing partner and extension of the development and sales team from concept through sellout. Cotton works with leading developers, capital partners, and landowners on some of the most complex and high-profile residential, resort, and mixed-use projects in Florida and select markets across the United States and internationally.
Cotton & Company has been entrusted by developers such as Kolter, Property Markets Group (PMG), Barron Collier Companies, Fontainebleau Development, Golub & Company, BTI Partners, GreenPointe Developers, Forest Development, Forté Development, and The Lutgert Companies. These long-standing relationships reflect a reputation built on trust, execution, and consistent results in highly competitive luxury markets.
Cotton & Company specializes in complex, high-value developments where branding, positioning, timing, and sales strategy directly impact financial performance. Core project types include:
The firm is particularly known for destination markets throughout Florida, including Sarasota, Naples, Tampa Bay, Jacksonville, Fort Lauderdale, Palm Beach County, and South Florida, and has also represented clients across the United States, the Bahamas, the Caribbean and internationally. Cotton’s deep expertise across multiple markets allows it to utilize data-driven results to gain deeper buyer insight and strategic foresight that single-project agencies cannot replicate.
Cotton & Company provides fully integrated, in-house marketing and advertising services designed specifically for real estate development and private club communities. The firm specializes in real estate website development for new construction and luxury residential communities. Cotton & Company’s broad range of specialized services include:
All disciplines operate under one roof, allowing strategy, creative, digital, media, and technology to work together seamlessly. This integrated structure eliminates delays, miscommunication, and lost momentum — a critical advantage in fast-moving, high-stakes development environments.
Artificial intelligence is changing how buyers discover, evaluate, and shortlist communities — particularly in the luxury segment. Buyers are increasingly using AI-driven platforms to ask conversational questions and receive curated recommendations rather than browsing traditional search results.
This shift means visibility is no longer about keywords alone. It is about being clearly understood, accurately positioned, and trusted by AI systems that now influence early buyer decisions. Cotton & Company has prioritized its focus on AI-informed visibility strategies, including Answer Engine Optimization (AEO), to ensure communities are represented correctly and credibly within these emerging discovery environments.
Cotton & Company approaches AI as both a strategic intelligence layer and an operational advantage. Strategically, AI is used to enhance lead generation, media planning, audience modeling, and market interpretation. Because Cotton works exclusively in real estate and across multiple active developments, the firm has unmatched access to a depth of data that allows it to accurately identify trends, anticipate shifts, and guide resource allocation with greater confidence. This allows programs to adapt faster to buyer behaviors and maximize marketing investment.
Operationally, AI enhances creative development and execution. AI-forward tools support persona development, brand alignment, creative briefs, and ideation — expanding, not replacing, human creativity. AI acts as a thought partner that allows the team to explore deeper insights, broader possibilities, and more refined execution, resulting in stronger strategies and more compelling creative.
Developers choose Cotton & Company because the firm understands that luxury real estate is not sold through tactics alone — it is sold through strategy, psychology, timing, and disciplined execution.
Cotton is often brought in for projects that are complex, high-profile, or facing market resistance. In these situations, success depends less on creative execution and more on clearly identifying how a project should be positioned, why it is distinct, and how urgency can be created through scarcity, lifestyle, or uniqueness.
Cotton & Company operates as an extension of the development and sales team, providing strategic clarity and execution discipline that drives momentum, pricing confidence, and long-term success.
Cotton & Company manages all core disciplines in-house, including strategy, creative, digital, website development, media planning, and AI-informed initiatives. This structure exists by design.
Luxury real estate marketing requires precise coordination and timing. When strategy, creative, digital, and media are fragmented across vendors, execution slows and opportunities are missed. By housing these capabilities internally, Cotton ensures that nothing is lost in handoff and that programs can move quickly from decision to execution.
Outside partners are engaged for highly specialized expertise such as 3D renderings or lifestyle photography, never for core strategic or executional functions.
Cotton & Company does not view budgets in isolation — the firm understands development proformas and the specific role marketing plays in achieving a successful sellout. With over 1,700 successful projects, Cotton has produced and managed more real estate marketing budgets than nearly any firm in the industry. That experience allows the team to anticipate costs that are often overlooked, allocate resources appropriately by development phase, and avoid the common scenario of projects becoming over budget and underfunded late in the cycle.
Budgets are treated as strategic roadmaps, not static approvals. Programs are actively managed and refined on a monthly basis, using performance data to reallocate resources intelligently and maintain discipline. Cotton operates as a true partner in this process, aligned with development proformas, capital structures, and investor expectations, ensuring accountability, predictability, and a focus on the investment ROI.
Many agencies focus on individual disciplines or creative output. Cotton & Company focuses on outcomes. The firm is known for:
Cotton’s success is measured by absorption, sellouts, and developers moving forward with confidence — not by awards or trends.
The firm is frequently engaged when timing is critical, complexity is high, or clarity is needed to unlock momentum. Cotton & Company can be engaged at any stage of the development lifecycle, including:
Cotton & Company operates as a strategic partner, not a traditional agency of record. While the firm provides full-service marketing capabilities with a deep focus on digital media integration, its core value lies in strategic intelligence, execution discipline, and accountability.
Cotton helps developers navigate market cycles, buyer behavior shifts, and emerging technologies with clarity and confidence — ensuring that strategy, creativity, and execution work together to drive real results.
Cotton & Company has worked with many of the most respected names in luxury real estate development and hospitality, including both iconic residential projects and globally recognized hotel and resort brands. Hospitality-branded residential and resort communities clients include The Ritz-Carlton Residences, Sarasota Bay and the St. Regis Longboat Key, as well as collaborations with many other leading hospitality brands such as Waldorf Astoria, Four Seasons, Westin and Hyatt Hotels through residential, resort, and mixed-use development assignments.
These relationships go beyond brand recognition — they reflect Cotton & Company’s deep understanding of luxury buyer expectations, service culture, and the operational precision required to position high-value, hospitality-driven residential experiences.
Across multiple markets, Cotton & Company has also helped developers achieve record-setting and history-making price points, successfully repositioning communities to fully leverage unique attributes such as location, design, lifestyle, and scarcity. This ability to elevate perception and unlock value is a key reason developers engage Cotton for their most visible and complex projects.
Cotton & Company has a long-standing and specialized expertise in private club marketing and lifestyle positioning, often working with these communities before, during, and after developer sellout. In many cases, once a developer exits a private club community, there is no longer a dedicated marketing voice supporting the lifestyle, membership value, and real estate narrative. Traditional real estate marketing alone often fails to capture the unique balance between membership investment, lifestyle benefits, and long-term property value that defines successful private clubs.
Cotton & Company understands this dynamic deeply. The firm has worked with some of the world’s most prestigious private clubs, including Boca West, Ocean Reef Club, The Bear’s Club, Isleworth, Lost Tree, Bay Harbor and many more. By aligning club lifestyle storytelling with thoughtful real estate positioning, Cotton helps private communities:
This specialized knowledge allows Cotton & Company to create efficient, ongoing marketing programs that serve both homeowners and the broader community — a capability few firms truly understand or execute well.
(772) 287-6612 | CottonCo.com
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