GreenPointe Developers continue to expand their roster of exceptional master-planned communities on Florida’s east coast. This 1,970-acre community is located off Midway Road in Port St. Lucie, one of the fastest growing markets in the state. A wide range of product offerings will include 3,400 single-family homes, 600 multi-family homes, a championship golf course, and supporting community amenities.
GreenPointe Developers continue to expand their roster of exceptional master-planned communities on Florida’s east coast. This 1,970-acre community is located off Midway Road in Port St. Lucie, one of the fastest growing markets in the state. A wide range of product offerings will include 3,400 single-family homes, 600 multi-family homes, a championship golf course, and supporting community amenities.
The new master-planned community is located at the northern edge of growth in St. Lucie County, well known for an abundance of active adult communities. Due to improved area school ratings, post-pandemic migration, large employment centers in development nearby and the shift to remote work opportunities, the community has an opportunity to capture a previously unproven family and multi-generational market. Cotton & Company was commissioned to name the community and develop a brand that would open the door to this new market, creating interest in a new type of lifestyle surrounded by a sea of active-adult communities. With nothing constructed on the property itself, Cotton created a brand personality and developed an innovative and engaging website to excite future homebuyers. The interest and excitement were created through strategic social media engagement and programmatic digital marketing.
The new master-planned community is located at the northern edge of growth in St. Lucie County, well known for an abundance of active adult communities. Due to improved area school ratings, post-pandemic migration, large employment centers in development nearby and the shift to remote work opportunities, the community has an opportunity to capture a previously unproven family and multi-generational market. Cotton & Company was commissioned to name the community and develop a brand that would open the door to this new market, creating interest in a new type of lifestyle surrounded by a sea of active-adult communities. With nothing constructed on the property itself, Cotton created a brand personality and developed an innovative and engaging website to excite future homebuyers. The interest and excitement were created through strategic social media engagement and programmatic digital marketing.
Upon completion, Wylder will consist of five distinct neighborhoods for every lifestyle, including single-family homes, apartments, and active-adult neighborhoods. Residents will also enjoy miles of wooded trails, park-like greenways, and a large lakefront recreation area. Surrounding public amenities and nearby schools were integrated into the location story to overcome the brand challenge of driving a new market to future development location.
Upon completion, Wylder will consist of five distinct neighborhoods for every lifestyle, including single-family homes, apartments, and active-adult neighborhoods. Residents will also enjoy miles of wooded trails, park-like greenways, and a large lakefront recreation area. Surrounding public amenities and nearby schools were integrated into the location story to overcome the brand challenge of driving a new market to future development location.
