RiverTown is a master-planned community that was acquired by Mattamy Homes and is located in St. Johns, FL. This major project encompasses a vast area of land situated along the banks of the St. Johns River. RiverTown is one of the marquee developments in the North Florida housing market.
RiverTown’s western location away from the coastline and the beaches was the main challenge for generating leads and ultimately sales. Cotton & Company rebranded the position for the community centered around the concept of “Fresh. Water Living”, developing a campaign focused on the waterfront lifestyle on the St. Johns River. Developing a stand-alone website separate from its corporate builders website, introducing a diverse digital strategy, and implementing a national lead generation program to drive sales success. Sales for the year of 2016 were 80 and after taking over in 2018 sales increased by 280% up to 224 total sales for the year.
RiverTown’s western location away from the coastline and the beaches was the main challenge for generating leads and ultimately sales. Cotton & Company rebranded the position for the community centered around the concept of “Fresh. Water Living”, developing a campaign focused on the waterfront lifestyle on the St. Johns River. Developing a stand-alone website separate from its corporate builders website, introducing a diverse digital strategy, and implementing a national lead generation program to drive sales success. Sales for the year of 2016 were 80 and after taking over in 2018 sales increased by 280% up to 224 total sales for the year.
RiverTown’s western location away from the coastline and the beaches was the main challenge for generating leads and ultimately sales. Cotton & Company rebranded the position for the community centered around the concept of “Fresh. Water Living”, developing a campaign focused on the waterfront lifestyle on the St. Johns River. Developing a stand-alone website separate from its corporate builders website, introducing a diverse digital strategy, and implementing a national lead generation program to drive sales success. Sales for the year of 2016 were 80 and after taking over in 2018 sales increased by 280% up to 224 total sales for the year.
RiverTown’s western location away from the coastline and the beaches was the main challenge for generating leads and ultimately sales. Cotton & Company rebranded the position for the community centered around the concept of “Fresh. Water Living”, developing a campaign focused on the waterfront lifestyle on the St. Johns River. Developing a stand-alone website separate from its corporate builders website, introducing a diverse digital strategy, and implementing a national lead generation program to drive sales success. Sales for the year of 2016 were 80 and after taking over in 2018 sales increased by 280% up to 224 total sales for the year.
