The Kolter Group is among the most accomplished private real estate investors in the Southeast, with many high-profile projects from the Carolinas to South Florida. Having quietly sold more than $14 billion in real estate, the powerhouse firm is well known in industry circles, yet widely underestimated by the general public. Recently, Kolter’s humble CEO, Bobby Julien, decided it was time to showcase the company’s substantial accomplishments by developing a new online presence at Kolter.com.
The Kolter Group wanted to showcase its work on one website, ensuring that its five affiliate entities were united in execution of the overall brand positioning. These five affiliate businesses, Kolter Urban, Kolter Homes, Kolter Financial Services, Kolter Hospitality and Kolter Land, allow the company to adapt to market changes and choose investments on a selective basis.
As a long-term marketing partner for the firm, Cotton & Company was enlisted to develop and redesign Kolter.com. The new website provides a visual experience through the use of video and photography that creates an easy-to-navigate user interface and showcases some of Kolter’s best work. A custom-built portfolio houses projects from four different divisions and has two layers of filter options. It was also important to highlight the Kolter leadership team. Cotton & Company facilitated professional headshots for each division in order to have a cohesive and clean leadership page design.
Since its inception in 1983, Cotton & Company has established itself as a leader in the advertising and sales of luxury real estate, including Country Club communities. In the firm’s 40 years, they’ve encouraged the real estate success of their clients worldwide. By engineering digital strategies with creative insight and unmatched industry expertise, they’ve been able to drive the sales results of some of the biggest names in luxury real estate. Request a complimentary copy of Solutions magazine here and see how they’ve been empowering the sales success of more than 1,700 properties.
