Buying real estate is typically an emotional decision, and marketing that reaches the heart of the buyer is infinitely more impactful than traditional printed materials. Consumers are using online video-sharing resources, such as YouTube, to research potential properties and learn more prior to making contact with your sales organization. You need to be found where they are already searching. Cotton & Company places a priority on creating powerful marketing videos that emotionally transport the viewer to the destination. Our in-house creative team delivers top-quality video content at an affordable price point to support a robust online campaign including YouTube, other social marketing channels and traditional website platforms. View Videos
Print media continue to dominate as the major focus in every PR campaign. Print media feed the coverage in all other media and often enjoy a long shelf life, particularly in lifestyle magazines. We focus on our extensive contacts in these media. Cotton & Company’s clients have been interviewed for inclusion in such powerhouse newspapers as The Wall Street Journal, The New York Times and The International Herald Tribune, plus leading lifestyle and business publications, including: Luxury Living, Naples Illustrated, Stratos, Private Air, Golf Digest, Business Week and Forbes.