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What the Cotton
Insights Engine Evaluates

Buyer Behavior Signals
Return visitor patterns, engagement depth, inquiry timing, content interaction and audience movement

Market Intelligence Signals
Competitive shifts, pricing sensitivity, urgency trends and evolving buyer sentiment

Sales Performance Signals
Lead quality patterns, buyer objections, appointment behavior and sales team feedback

AI Visibility Signals
Search discoverability, content relevance, topic coverage and answer-based search interpretation

Media & Campaign Signals
Audience engagement, conversion quality, campaign efficiency and behavioral response patterns