Cotton & Company understands the dynamics of an on-site sales center. Your top performers are focused on closing deals. Their full energy and attention are concentrated on the prospective buyers coming to the sales office, and the new Internet leads are often considered “B” work, receiving minimal attention. At the same time, forcing your starting pitcher to pitch batting practice isn’t a motivator that leads to sales.

Ninety-five percent of all new homebuyers begin their search on the Internet, narrowing their community site visits. A strong Internet fulfillment program can only bring more buyers to your front door and more sales to your bottom line. Cotton & Company recognizes the challenges of managing this resource, and we have developed a program to supplement your existing sales efforts.

Cotton & Company will refine your interactive marketing tools and develop a communications program that includes telephone follow-up with every Internet lead.