Pay-per-click advertising utilizes search engine optimization (SEO) to place your ad—along with a link to your website—at the very top of the first page of results for pre-determined search terms. Cotton & Company works with our clients to create the optimum list of words and phrases that will produce the highest response. With unlimited access to regional, national and international markets, your pay-per-click campaign will be continually monitored by our interactive team to ensure maximum performance.