Post in the Category Social Media
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 28th, 2011
Hello. It’s nice to meet you. Wanna be friends? I mean life-long friends who will always need one another.The most simplistic explanation of advertising is the desire to introduce a brand to a target audience. Brands go about this by creating awareness, enticing trial, building loyalty and, hopefully, enlisting brand ambassadors to help spread the gospel. In advertising we look at people’s wants and turn them into needs. Because when I need something, I buy it. A great example of a company introducing themselves to potential customers was seen recently with LivingSocial. By now most everyone has heard of Groupon. If not for their group coupon offerings, then for their ability to decline a $6 billion buyout bid from the nice…
By Alexis
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on March 21st, 2011
Back in the late 50’s and early 60’s, the United States was trying to regain its position as a leader in technology. Fostered by the launch of Sputnik 2 in 1958, many of the great minds of the US (especially those of the military) speculated upon the creation of a disaster-proof network that would allow global/domestic communications to continue uninterrupted during periods of war and unrest. (Well, that plan hasn’t been 100% successful as some Islamic nations can attest, but hey, it was America’s idea.) It wasn’t even a year after Russian’s spectacular breakthrough – launching a three-year-old mongrel canine into Space – which the US reciprocated with its own technological brew. The organization ARPA was formed out of a…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 14th, 2011
Is it possible to write advertising copy that will truly resonate with a reader? To inspire someone to take action? To persuade a person to buy your product or service? Through words? Communicating appropriately and compellingly is not easy—but it can be done. To that end, I say the answer is yes. Yes, through words you can inspire, persuade, motive and even rouse introspection. Yes, you can provoke one to do the unthinkable: to change. And yes, you (who often doubts your writing abilities) can write well. My only rule is that you consider the importance of Ernest Hemingway and his unintentional—yet powerful—affect on writing for mass media. Ernest Hemingway pioneered a style of writing that was simple and direct. His concise storytelling…
By Alexis
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 7th, 2011
Between year-end, New Year resolutions, and tax season; this is a popular time for accounting. In both our business and personal lives we are taking a closer look at our finances. Receipts are carefully organized rather than stuffed in glove compartments. Budgets are being created and financial statements meticulously examined. But much like our diligent flossing begins to dwindle a month after each dentist appointment, our focus on accounting begins to take a back seat as the year goes on and we are sidetracked by other projects and deadlines. So, as we enter deeper into 2011, let’s take a look at why the financial health of a company is so important, and what we can do to avoid breaking our…
By Alexis
Posted in - Advertising & Media & Networking & Public Relations & Real Estate & SEO & Social Media & Uncategorized & Web on February 28th, 2011
A recent post suggested “7 Things That Annoy Website Visitors.” Experience has taught us that, “one size does not fit all.” Neither does one set of guidelines. As a leading sales and marketing agency, providing services to developers of luxury real estate since 1983, Cotton & Company takes pride in the quality and performance of the custom websites created for its clients. Focusing upon lifestyle, each website is an attempt to create a vivid representation of the personal comfort and joy to be found as a resident of that particular community.The buyer of a one-of-a-kind, $17 million, oceanfront penthouse does not share the same perspective as the individual who is trying to find the best price for Duracell® Batteries. Commodity buyers have…
By Alexis
Posted in - Media & Networking & Public Relations & Social Media & Uncategorized & Web on February 17th, 2011
It’s Easy to Forget the Little ThingsIt is easy to forget the little things. When you are part of a large organization and have multiple clients sometimes things can fall through the cracks. For example, your website and your Facebook may remain up to date, but those aren’t the only places where potential customers can find you online. There are numerous online resource sites that show local and national business listings. Many of those sites post business information without actually contacting the company. It is then your job to go online, find those sites and check your company’s profile. Are you listed? If so, is the contact information correct? Are your company’s services correctly explained? For some sites it is simply a…
