Cotton & Company clients are supported by the strongest and most comprehensive marketing team in the industry. Our coordinated branding, lead generation, advertising, Internet, web development, social marketing and public relations efforts create an unmatched marketing advantage. Our Cotton Solution approach is based on moving a prospect through the sales funnel from initial inquiry to site visit and eventual sale. We use Builder CMS database software to tack every lead from the moment the first arrive on the website. We use proven methods of data capture to entice prospective homebuyers to enter into a conversation. Our digital fulfillment programs help sales teams manage the influx of substantial internet leads, and strategically engage to determine the level of quality of the prospective homebuyer. Converting an internet inquiry to an on-site visit is the most critical step in creating a higher ROI from your marketing investment. Our digital marketing tools, collateral programs, video story telling and ongoing social media conversations help your project remain top of mind in our pipeline of future home sales. From initial response through to final contract execution, Cotton & Company manages the lead promptly and with unsurpassed professionalism. The proof of our marketing effectiveness exists in the more than 1,700 projects successfully represented to date.