Facebook Ads are ever-evolving. They can be used to geographically and demographically target Facebook users who should “Like” your page. These ads are of the “pay-per-click” variety, therefore you only pay for what you get. Facebook profile information allows advertisers to hyper-target prospective consumers based on their age, location, education, relationship status, interests like favorite cities, restaurants, beaches and much more.
Are you taking advantage of Facebook’s Advertising platform? Well, you should be and things are about to get a little bit better. From updated precise audience targeting to ad creation and performance measurement, Facebook has just released its newest update coming soon.
Announced last week, new updates and changes are coming to Facebook’s advertising platform. Big ones.
New changes include:
- A collaboration with Shutterstock that allows Facebook advertising users the option to use photos by Shutterstock for FREE. (Access to millions of photographs and illustrations)
- Facebook is allowing advertisers to choose up to to six images at a time when creating a group of ads in order for them to experiment with which images perform best.
- Updates to Facebook’s Pages app allowing administrators more control and flexibility while on the go.
- Since page owners are now prompted to select their business categories, advertisers can now hone in on those specific categories rather than identifying exact business names.
Facebook ads will become more effective, cost-efficient, convenient and easier to use through these advancements!
Stay tuned for more.
