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Where do Buyers come from?

By Alexis Posted in - Real Estate on May 16th, 2011

It all starts with what should be a very sophisticated lead generation campaign, which funnels down into the sales pipeline. Our marketers are very successful in driving qualified prospects to the sales teams, as measured by the traffic to the website and further and the solicitation and receipt of web registrations. Now, it’s up to us to decide how we’re going to convert that lead to a site visitor, then to a buyer. Savvy real estate entrepreneurs understand the importance of 1:1 relationship building. Developing a communication plan that encompasses appropriate, compelling and personal messaging with a predetermined number of “touch points” along the way meant to motivate or persuade your prospect to take the next step- a plan that will make every person…