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Post Tagged with Prospect

How to Drive Outside Broker Sales in 2013

By Laurie Andrews Posted in - Real Estate on February 12th, 2013

In regional marketplaces across the country, real estate brokers are seeing the light at the end of the tunnel. Although the downturn has been prolonged, brokers stand ready to drive success as the market rebounds. With the national media promoting the rebound of the housing market, brokers are anxious to earn those illusive commissions. And that’s the name of the game – making money. As the developer or owner of a new residential community, brokers can provide a quick burst of momentum for your program. Here are some things you do to capture their attention and their clients: 1. Communicate and educate. A strong broker partner is a resource for his clients. He/she knows what is happening in the market… Read more »

Where do Buyers come from?

By media Posted in - Real Estate on May 16th, 2011

It all starts with what should be a very sophisticated lead generation campaign, which funnels down into the sales pipeline. Our marketers are very successful in driving qualified prospects to the sales teams, as measured by the traffic to the website and further and the solicitation and receipt of web registrations. Now, it’s up to us to decide how we’re going to convert that lead to a site visitor, then to a buyer. Savvy real estate entrepreneurs understand the importance of 1:1 relationship building. Developing a communication plan that encompasses appropriate, compelling and personal messaging with a predetermined number of “touch points” along the way meant to motivate or persuade your prospect to take the next step- a plan that will make every person… Read more »