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Social Media Marketing Results in Sales

By Angelene Posted in - Advertising & Media & Real Estate & Social Media on June 23rd, 2015

Young Professionals Use Facebook/FaceTime to Purchase Luxury Condo Using social media to market real estate means providing information that they can access at their fingertips. In this digitally driven world the consumer can get little snacks of knowledge to keep them coming back for more. You stay in touch with them and you engage. No one can be everything to everyone at all times, but with social media, we can get really close. Staying in tune with the consumer will lead the next generation of marketing to better elevate this form of customer service. For example in San Antonio, Texas, one of our clients, Alteza Residences, recently sold a residence with social media. When young professionals Samar and Kajel Shah… Read more »

Early Cotton Report Data Indicates Liquidity Returning to the Market

By Laurie Andrews Posted in - Media & Real Estate on March 13th, 2013

Cotton & Company’s 5th annual consumer survey is underway. The annual online report surveys prospective homebuyers throughout the US to gain insight into the current buyer’s psychology. With more than 700 respondents providing insight on the factors that affect their purchase decision, the data has become an industry standard for forecasting residential real estate trends.  As the data continues to be analyzed for the final report, early indications show liquidity has returned to the market. When asked about their reason for not purchasing to date, the consumer response “Can’t sell my existing home” dropped significantly from the 2011 market data. As additional support to this position, consumer interest in “Waiting for Better Pricing” has dropped to 8%, from the highpoint… Read more »

Top 5 Ways to Lure New Homebuyers

By Laurie Andrews Posted in - Real Estate on November 13th, 2012

1.    Be Found Where People are Looking: They’re out there, and every day we see the increasing numbers of unique web visitors. A very positive sign for new home developers. Homebuyers are doing their research online, well before they reach out to the sales team on site. Your Internet footprint is critical and it goes well beyond just keeping your website up to date. Content generation and distribution require a focused effort that should be one of your top priorities. 2.    Use Affiliate Database Resources. Data is king. You want to begin a conversation with the same people they do, so why not work on that together? While every company has digital assets, often the potential goes unrecognized. It’s time… Read more »

Have You Seen This Weird Thing in Advertising Lately?

By media Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 28th, 2011

These interesting looking icons are “QR” Codes. QR is short for Quick Response. This technology is definitely not new, but it is becoming more popular in the United States as smart phones take over the marketplace. This two-dimensional code, made up of squares and patterns, is a shortcut that can be read through your phone’s camera once you have downloaded the software. In fact, the next generation iPhone will come equipped with the QR reader program already installed. As you hold your phone over the code, your camera will read the code and automatically take you to a website or webpage, launch a video, play music or a game. The Barcode News recently released statistics that show a 4,549% growth in… Read more »

The “8” Mile (No, not another Eminem film.)

By media Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on March 21st, 2011

Back in the late 50’s and early 60’s, the United States was trying to regain its position as a leader in technology. Fostered by the launch of Sputnik 2 in 1958, many of the great minds of the US (especially those of the military) speculated upon the creation of a disaster-proof network that would allow global/domestic communications to continue uninterrupted during periods of war and unrest. (Well, that plan hasn’t been 100% successful as some Islamic nations can attest, but hey, it was America’s idea.) It wasn’t even a year after Russian’s spectacular breakthrough – launching a three-year-old mongrel canine into Space – which the US reciprocated with its own technological brew. The organization ARPA was formed out of a… Read more »