Angelene McCullough, Director of Digital Strategy, at Cotton & Company has been with Cotton & Company for 9 years and has 18 years of experience in SEM with a hyper-focus on digital strategy for luxury real estate developments across the globe. Angelene is Trade Desk Certified, StackAdapt Programmatic Certified, and is a Google Partner with certifications in Mobile Sites, Google Analytics, Google Ads Search, Google Ads Video, Google Ads Display, Google Ads Mobile, and Digital Sales. Angelene’s extensive creative and digital background has been key to overseeing the digital marketing strategies for Cotton & Company clients.
Angelene’s background includes pay-per-click advertising, analytics and strategy, social media and content marketing, creating and executing direct mail, print, DRTV, and radio campaigns; writing, casting, directing, and producing over 70 nationally syndicated television commercials; and planning, executing, and coordinating internet marketing strategies including search engine optimization, PPC advertising, social media optimization, retargeting banner campaigns, link building, email marketing, online press releases, and blog feeds.
Prior to joining Cotton, Angelene was a key player in implementing the advertising-driven marketing model that elevated Liberator Medical Supply, Inc. to be one of the nation’s largest direct-to-consumer urological supplies companies in the United States. As an extremely creative individual, she enjoys painting and crafts and spending time with her three kids every chance she gets.