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Let’s Talk Facebook Advertising

By Alexis Posted in - Advertising & Media & Networking & Social Media on August 28th, 2013

Facebook Ads  are ever-evolving. They can be used to geographically and demographically target Facebook users who should “Like” your page. These ads are of the “pay-per-click” variety, therefore you only pay for what you get. Facebook profile information allows advertisers to hyper-target prospective consumers based on their age, location, education, relationship status, interests like favorite cities, restaurants, beaches and much more. Are you taking advantage of Facebook’s Advertising platform? Well, you should be and things are about to get a little bit better. From updated precise audience targeting to ad creation and performance measurement, Facebook has just released its newest update coming soon. Announced last week, new updates and changes are coming to Facebook’s advertising platform. Big ones. New changes…

Cigarette Marketing Up in Smoke: and the Tobacco Companies Fight Back

By Alexis Posted in - Advertising & Media & Social Media on October 11th, 2011

For the first time in the history of marketing, a company that sells a legal item is being forced to package and sell it’s own product in the most negative way possible: starting in September 2012, cigarette packs will be required to contain a rotating series of grisly images depicting the health hazards and possible results of smoking. The FDA is ordering the new packaging as a way to call fresh attention to a message that has gone stale: that smoking is exceedingly bad for your health.The full color images must take up 50% of the package, on both the front and back, and 20% of all advertising. Up until now, the anti-smoking message has come in the form of…