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Real Estate Digital Marketing Agency | Cotton & Company

100 Las Olas

As the tallest new building in Downtown Fort Lauderdale, 100 Las Olas is Kolter Urban’s first luxury condominium in Broward County. 113 private residences were built above a Hyatt Centric hotel, with the residential offering starting on the 16th floor. Downstairs, the Hyatt Centric’s Harborwood Urban Kitchen and Elev8 Poolside Bar and Eddie V’s Prime Seafood, provides homeowners the ultimate conveniences just an elevator ride away.

100 Las Olas Product Shots

Unique Marketing Challenges

100 Las Olas is located on Las Olas Boulevard in the heart of the downtown Ft Lauderdale entertainment district. With oceanfront condominiums in demand, the downtown has been considered a secondary market. 100 Las Olas is the only for sale offering, surrounded by a plethora of luxury rental properties. Construction was completed in early 2020, coinciding with the onset of the global pandemic. The vibrant Las Olas Boulevard walkable lifestyle was less glamourous in light of the global condition. The comprehensive lead generation campaign focused on the post-COVID lifestyle of the surrounding area, as well as the clean air technology and peace of mind that comes with living in a highly-amenitized building built to the highest construction standards.

Community Development Details

The contemporary designed 46-level tower includes 113 private luxury condominiums, a Hyatt® Centric Hotel with a lobby bar and restaurant on the lower levels. Separating the hospitality from the residential offering, private amenities occupy the 16th level including a rooftop pool and cabanas, a Resident’s Club Room, Fitness Center and Newsroom. 100 Las Olas is priced from the $900s.

Digital Marketing

100 Las Olas Digital Design
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100 Las Olas Digital Design
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100 Las Olas Digital Design
Digital Brochure


100 Las Olas Life Style