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White 1000 Boulevard of the Arts logo on a dark background.

1000 Boulevard of the Arts

1000 Boulevard of the Arts is a transformative luxury condominium development by Kolter Urban, poised to redefine waterfront living in downtown Sarasota. Situated on the former site of the Hyatt Regency and nestled between The Bay Park and Sarasota Bay, the project occupies one of the most coveted locations in the region. With a commanding architectural presence and expansive views of Sarasota Bay and the Quay Marina, this bold new residential offering reflects Kolter Urban’s commitment to delivering high-design, amenity-rich lifestyles in Florida’s most desirable urban settings. The project will make a significant contribution to the evolution of Sarasota’s cultural waterfront.

1000 Boulevard of the Arts

Unique Marketing Challenges

The redevelopment of the Hyatt site posed both opportunities and challenges in positioning the new address at the center of Sarasota’s reimagined bayfront. As a high-profile location with high density from competing luxury projects, Cotton & Company was engaged to define a brand identity that would create a unique appeal in the market for a more vibrant, seasonal clientele. Leaning into the appeal of the address, color branding and high-energy animation captured the energy of the surrounding area and the unique destination. A compelling website, centrally located sales gallery, lead capture strategy, and consistent digital content campaign helped establish 1000 Boulevard of the Arts as one of the most talked-about new addresses in Sarasota—before sales even began.

Unique Marketing Challenges

Community Development Details

Upon completion, 1000 Boulevard of the Arts will introduce a limited collection of luxury condominium residences designed for year-round and seasonal buyers seeking waterfront access, walkability, and world-class amenities. The architecturally distinct tower will be integrated with a Hyatt Centric hotel, with private residential areas designed to offer seclusion while remaining integrated within Sarasota’s new cultural and recreational hub. Residents will enjoy unobstructed views of Sarasota Bay, The Bay Park, and the downtown skyline, along with exclusive access to rooftop amenities, wellness and fitness spaces, and a waterfront promenade.

Community Development Details

1000 Boulevard of the Arts Branding Design
1000 Boulevard of the Arts Branding Design

1000 Boulevard of the Arts Digital Design
1000 Boulevard of the Arts Digital Design
1000 Boulevard of the Arts Life Style
1000 Boulevard of the Arts Life Style
1000 Boulevard of the Arts Life Style
1000 Boulevard of the Arts Life Style