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Real Estate Digital Marketing Agency | Cotton & Company

Altaira Bonita Springs

Altaira is WCI’s first new luxury high-rise in Southwest Florida in nearly a decade. The innovative tower is located within The Colony Golf & Bay Club, priced from $1 million.

Altaira Bonita Springs Product Shots
Altaira Bonita Springs Product Shots
Altaira Bonita Springs Product Shots
Altaira Bonita Springs Product Shots

Unique Marketing Challenges

With the real estate market heating up, several new high-rise condominiums were introduced by competing developers in Southwest Florida. WCI Communities engaged Cotton & Company to rapidly enter the market to take advantage of the remaining high season. Cotton & Company established a unique brand position for Altaira and utilized a combination of traditional and content marketing to generating sales interest. An entirely new website, broadcast media, social and digital campaign were implemented within a three-week period, generating preconstruction sales that enabled a timely construction start.

Community Development Details

Altaira is WCI’s first new luxury high-rise condominium in almost a decade. The new waterfront tower delivers innovative design to Southwest Florida. North of Naples, Bonita Springs is a well-kept secret where residents enjoy an active, trendsetting lifestyle, and residents of this WIC Community indulge in resort-style amenities at The Colony Golf & Bay Club Community. Priced from $1 million, Altaira is WCI’s first Sky HomesSM design in a well-established gated community located in one of Florida’s most desirable coastal addresses.

Branding & Design

Altaira Bonita Springs Branding Design

Digital Marketing

Altaira Bonita Springs Digital Design
Altaira Bonita Springs Digital Design
Altaira Bonita Springs Digital Design
Altaira Bonita Springs Digital Design
Altaira Bonita Springs Digital Design

Video

Altaira Bonita Springs Life Style
Altaira Bonita Springs Life Style
Altaira Bonita Springs Life Style