Canyon Ranch Living Miami Beach was the first real estate venture for this luxury spa brand. Sales challenges resulted from the global economic downtown which required Cotton & Company’s expertise.
This luxury condo hotel was owned and managed by Lehman Brothers and became a victim of the market downturn. Its health and wellness brand position was in conflict with the lifestyle of Miami Beach. Cotton & Company supported the sales efforts of Pordes Residential, driving out-of-the-market lead generation from the northeast and midwest markets. On-site promotions captured visiting guests as real estate sales prospects. Canyon Ranch real estate sold out 18 months prior to the resort filing for Chapter 11 bankruptcy protection.
This beachfront boutique hotel, condominium and day spa offers many amenities, including four pools, state-of-the art wellness spa, health center, salon, indoor rock climbing wall and gourmet dining. Beachfront condominiums from the mid $400s to over $3M.