55+ Active Adult Living never looked so good. Cresswind Palm Beach is a premier master-planned lifestyle community by Kolter Homes, designed to offer an active and vibrant lifestyle with exclusive access to a wide range of resort-style amenities. The community is located within Westlake, Florida, a diverse new town comprised of sprawling neighborhoods by multiple new home builders. Kolter Homes distinguishes its offering through personalization, allowing buyers to design homes built with Kolter’s trusted craftsmanship and attention to detail. The community balances serene, low-maintenance living with an enviable Palm Beach County address.
55+ Active Adult Living never looked so good. Cresswind Palm Beach is a premier master-planned lifestyle community by Kolter Homes, designed to offer an active and vibrant lifestyle with exclusive access to a wide range of resort-style amenities. The community is located within Westlake, Florida, a diverse new town comprised of sprawling neighborhoods by multiple new home builders. Kolter Homes distinguishes its offering through personalization, allowing buyers to design homes built with Kolter’s trusted craftsmanship and attention to detail. The community balances serene, low-maintenance living with an enviable Palm Beach County address.
With no natural drive-by visibility and a location within the predominantly family-oriented Westlake market, Cresswind Palm Beach faced distinct positioning challenges. Cotton & Company redefined the brand narrative to resonate specifically with the 55+ buyer, focusing on an active, amenity-rich lifestyle. Beyond beautiful amenities, the strategy also emphasized the scale of the community and the flexibility of its homesites—highlighting the personalization options and thoughtful design features that create a distinct “Wow Factor” for today’s 55+ buyer. A series of successful on-site events promoted through comprehensive digital marketing, delivered traffic to the community through entertaining events and activities.
With no natural drive-by visibility and a location within the predominantly family-oriented Westlake market, Cresswind Palm Beach faced distinct positioning challenges. Cotton & Company redefined the brand narrative to resonate specifically with the 55+ buyer, focusing on an active, amenity-rich lifestyle. Beyond beautiful amenities, the strategy also emphasized the scale of the community and the flexibility of its homesites—highlighting the personalization options and thoughtful design features that create a distinct “Wow Factor” for today’s 55+ buyer. A series of successful on-site events promoted through comprehensive digital marketing, delivered traffic to the community through entertaining events and activities.
Cresswind Palm Beach offers a comprehensive range of amenities designed specifically for active adults—including a resort-style pool, state-of-the-art fitness center, clubhouse, pickleball courts, and a variety of social clubs and events curated by a full-time lifestyle director. As a gated community with controlled access and on-site security, it provides both peace of mind and a dynamic, socially engaging environment. Flexible floorplans allow buyers a high level of customization. Cresswind Palm Beach continues to attract discerning 55+ buyers seeking the right mix of independence, convenience, and connection.
Cresswind Palm Beach offers a comprehensive range of amenities designed specifically for active adults—including a resort-style pool, state-of-the-art fitness center, clubhouse, pickleball courts, and a variety of social clubs and events curated by a full-time lifestyle director. As a gated community with controlled access and on-site security, it provides both peace of mind and a dynamic, socially engaging environment. Flexible floorplans allow buyers a high level of customization. Cresswind Palm Beach continues to attract discerning 55+ buyers seeking the right mix of independence, convenience, and connection.
