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Landing at PGA Waterway

Located in the heart of Palm Beach Gardens, Florida, with over 850 feet of lntracoastal Waterway frontage, Landing at PGA Waterway is a luxury marina-front residential community by Catalfumo Companies. This exclusive gated enclave was designed to provide residents with an exceptionally serviced lifestyle, resort-style amenities, top-of-the-line finishes, and cutting-edge technology.

Landing at PGA Waterway

Unique Marketing Challenges

Located directly adjacent to PGA Boulevard along the lntracoastal Waterway, the community's waterfront location lacked the traditional appeal of panoramic waterfront vistas. Cotton & Company was challenged to achieve historic pricing levels in a presale environment with a previously untested community concept. Cotton & Company developed the branding, website launch, sales gallery environment and database program during the sneak preview phase. A database communications plan was also developed to fulfill the interest generated by a dynamic social marketing program. #TaketheWaterwayHome was supported through streaming video content, custom music jingle, and social media promotion.

Unique Marketing Challenges

Community Development Details

Landing at PGA Waterway's 98 ultra-luxe three-, four-, and five-bedroom residences were designed by Spina O’Rourke architects. Floor-to-ceiling windows and private terraces will provide elevated views of the lntracoastal Waterway. Behind the gated entry, a collection of unique amenities will include a multi-level clubhouse with a resident club room, a state-of-the-art fitness center, a spa, and a convenient business center. A 100-foot infinity-edge swimming pool overlooks the lntracoastal Waterway and is surrounded by a sundeck and private poolside cabanas. Landing at PGA Waterway will offer a limited number of boat slips for lease, accommodating vessels up to 75 ft. in length. Property successfully secured Ritz-Carlton branding for the overall community and implemented their brand standards on all future marketing initiatives.

Community Development Details

CUSTOM MUSIC & TV SPOT

Landing at PGA Waterway Life Style
Landing at PGA Waterway Life Style
Landing at PGA Waterway Life Style
Landing at PGA Waterway Life Style
Landing at PGA Waterway Life Style
Landing at PGA Waterway Life Style
Landing at PGA Waterway Life Style
Landing at PGA Waterway Life Style