Located in the heart of Palm Beach Gardens, Florida, with over 850 feet of lntracoastal Waterway frontage, Landing at PGA Waterway is a luxury marina-front residential community by Catalfumo Companies. This exclusive gated enclave was designed to provide residents with an exceptionally serviced lifestyle, resort-style amenities, top-of-the-line finishes, and cutting-edge technology.
Located directly adjacent to PGA Boulevard along the lntracoastal Waterway, the community's waterfront location lacked the traditional appeal of panoramic waterfront vistas. Cotton & Company was challenged to achieve historic pricing levels in a presale environment with a previously untested community concept. Cotton & Company developed the branding, website launch, sales gallery environment and database program during the sneak preview phase. A database communications plan was also developed to fulfill the interest generated by a dynamic social marketing program. #TaketheWaterwayHome was supported through streaming video content, custom music jingle, and social media promotion.
Landing at PGA Waterway's 98 ultra-luxe three-, four-, and five-bedroom residences were designed by Spina O’Rourke architects. Floor-to-ceiling windows and private terraces will provide elevated views of the lntracoastal Waterway. Behind the gated entry, a collection of unique amenities will include a multi-level clubhouse with a resident club room, a state-of-the-art fitness center, a spa, and a convenient business center. A 100-foot infinity-edge swimming pool overlooks the lntracoastal Waterway and is surrounded by a sundeck and private poolside cabanas. Landing at PGA Waterway will offer a limited number of boat slips for lease, accommodating vessels up to 75 ft. in length. Property successfully secured Ritz-Carlton branding for the overall community and implemented their brand standards on all future marketing initiatives.
