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Real Estate Digital Marketing Agency | Cotton & Company

Le Paradis

Opened fall 2008 on the southeastern coast of St. Lucia, Le Paradis is home to one of the most luxurious residential resort developments in the Caribbean. Developed by DCG Properties Limited, Le Paradis is a 554-acre beach and golf resort that will include ultra-luxe condominiums and single-family residences. The Westin resort will also include an internationally branded five-star-plus hotel, a world-renowned oceanfront spa sitting at 100 feet above sea level, a deepwater megayacht marina and a marina village. The unsurpassed setting include plans for an 18-hole championship golf course by Greg Norman, overlooking the ocean.

Le Paradis Product Shots
Le Paradis Product Shots
Le Paradis Product Shots
Le Paradis Product Shots
Le Paradis Product Shots

Unique Marketing Challenges

Its St. Lucia location presented several challenges in presenting Le Paradis as a luxury destination: The island itself is relatively unknown; the project is being constructed in a down U.S. market, the primary target for prospects and multiple and diverse international markets comprise the target audience. To present a strong and cohesive brand in the face of all these challenges, Cotton & Company produced the glossy and informative Live St. Lucia Magazine, which presented Le Paradis as an exciting new opportunity—in a lush and unspoiled Caribbean island paradise—for visionary investors. The magazine has become the flagship promotional collateral, sent as a response to every prospect's request for information.

Community Development Details

Condominium hotel residences from the low $500s and luxury estate homes from $1 million.

Digital Marketing

Le Paradis Life Style
Le Paradis Life Style
Le Paradis Life Style
Le Paradis Life Style
Le Paradis Life Style