This previously failed single-family home community is located one mile from Seagrove Beach in the popular WaterColor and Seaside area. Although located in close proximity to the highly-sought after downtown markets, the community was perceived as a tier two location. Cotton & Company relaunched the community with Kolter Homes through social marketing, broadcast and print media to establish a value proposition against neighboring communities. Special events were coordinated with 30A.com to bring the local market to the community to change its perception as a failure. A series of WalkAbout videos were utilized to provide a visual representation of the community’s proximity to the beach and other popular destinations.
NatureWalk at Seagrove, located in Santa Rosa Beach, Florida is known as the ultimate walkabout community. The idyllic location is surrounded by emerald coast beaches, miles of nature trails, and endless dining, shopping and cultural events on 30A. This master-planned community features 8 unique 2-story floorplans.