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Real Estate Digital Marketing Agency | Cotton & Company


Rivella, is located on the North Fork of the St. Lucie River on Florida’s Treasure Coast. It is one of the last remaining gated communities with water access to the St. Lucie River – and close proximity to Treasure Coast beaches. New construction homes are surrounded by neighborhood parks and nature trails. Each residence enjoys walkable access to the community’s resort-style amenities.

Rivella Product Shots

Unique Marketing Challenges

Formerly known as Tesoro and more recently as Ravello, the community has been sitting underdeveloped for several years with just a handful of residents. A new logo and brand refresh along with repositioning the community as premier, affordable riverfront location and a slight name change to Rivella to play off of the riverfront location to attract buyers looking for a natural setting with convenience to area shopping, dining and entertainment all nearby at an affordable price point.

Community Development Details

Rivella consists of just over 250 single-family homes with three product lines. With a focus the outdoors and riverfront lifestyle, the community is designed to take advantage of stunning views and easy access to water sports. Amenity plans include an upgrade to the existing clubhouse and pool, tennis, a fitness center, bocce court and fire pit. Rivella offers easy access to some of the area’s most popular attractions, including beaches, golf and more, at a price point accessible to many different buyers.

Branding & Design

Rivella Branding Design

Digital Marketing

Rivella Digital Design
Rivella Digital Design
Rivella Digital Design
Rivella Digital Design
Banner ads
Rivella Life Style