OUR MOVIE. CONTACT
Located on the southernmost tip of Hutchinson Island, Sailfish Point is a sold-out private club community built in the 1980s by Mobil Oil. Today, this exclusive oceanfront community offers a one-of-a-kind location adjacent to the St. Lucie Inlet. This 532-acre community offers its members an oceanfront clubhouse, a signature Jack Nicklaus Golf Course, and one of the largest privately owned marinas in Florida.
As an established community located on a barrier Island, Sailfish Point's remote location and lack of marketing kept its status as a well-kept secret. Having undergone significant updates to its amenities and many homes being torn down and rebuilt, Sailfish Point Realty challenged Cotton & Company to build its brand reputation in the post-pandemic Florida real estate boom. Cotton & Company in turn created a new and improved website and a self-published lifestyle magazine to capture the very unique lifestyle and magnificent beauty of Sailfish Point. Lead generation through a comprehensive digital campaign and limited print media increased interest in the community and leads for Sailfish Point Realty as the on-site community experts. As a result, Sailfish Point Realty increased its market share from 35% to 68% in a single year.
Sailfish Point's 520 distinctive homes offer an astounding array of naturally beautiful homesites, including oceanfront, river, marina, lake and estuary settings. The unique habitats created by the meeting of the Atlantic Ocean, St. Lucie Inlet, and Indian River create a private natural sanctuary that could never be duplicated. A renewed appreciation for outdoor living provided a renewed appreciation for this exceptional community.