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Selene

Selene Oceanfront Residences is the tallest luxury condominium along Florida’s Fort Lauderdale Beach. Two landmark 26-story towers are being developed by Kolter Urban and will feature 194 spacious residences. Direct ocean, Intracoastal and skyline views will be captured from the expansive private terraces designed to maximize the oceanfront views. The Kobi Karp design will include a public restaurant at the ground level and provide an impressive roster of private amenities. Cotton & Company’s lead generation, marketing, social media and website services support the Douglas Elliman sales team on site.

Selene

Unique Marketing Challenges

The South Florida coastline continues to be a prime location for luxury high-rise development, yet land is scarce and negative publicity surrounded the Surfside building collapse. Although this new Kolter project benefits from direct ocean views, it is set in a traditionally transient area often associated with Spring Break. Cotton & Company’s marketing needed to reach luxury homebuyers who would appreciate the unique benefits of living in this internationally renowned location. Developer credibility and the iconic contemporary architecture from world-renowned Kobi Karp were strongly highlighted on the website, along with social media campaigns and brochure content to elevate the offering. Cotton also coordinated the development of Selene’s Sales Gallery, digital on-site presentation, and database communication program.

Unique Marketing Challenges

Community Development Details

Rising to 300 feet, dual towers will be built above a single amenity/parking deck podium. Each of the two- and three-bedroom residences are being designed to maximize the abundance of glass to capture panoramic views. The “homes in the sky” offer spacious living areas, ranging from 1,400 to over 3,200 square feet of living space. A carefully curated collection of indoor and outdoor amenities includes a fitness center, two entertainment lounges with a wine wall, catering kitchen, and an event terrace. Selene’s elevated Seaview Amenity Deck boasts breathtaking ocean views, with a resort-style pool, 75’ lap fitness pool, spa, poolside cabanas, outdoor kitchen, multiple fire pit lounge areas, and a dog park and dog wash station.

Community Development Details

Selene Branding Design
Selene Branding Design
Selene Digital Design
Selene Digital Design
Selene Digital Design

Selene Life Style
Selene Life Style
Selene Life Style
Selene Life Style
Selene Life Style