Tesoro Club is the rebirth of a premier gated golf & country club community in Port St. Lucie, Florida. Originally developed by Bobby Ginn more than 15 years earlier, the community had been lacking focused leadership and an operating Club. The stagnant community was well-known throughout the area for its past failures, requiring a major rebranding and relaunch. The visionary new ownership team, led by Tim Jones, Roderick O’Connor and Tucker Frederickson, have reimagined the Tesoro Club lifestyle creating new real estate and membership opportunities.
Tesoro Club is the rebirth of a premier gated golf & country club community in Port St. Lucie, Florida. Originally developed by Bobby Ginn more than 15 years earlier, the community had been lacking focused leadership and an operating Club. The stagnant community was well-known throughout the area for its past failures, requiring a major rebranding and relaunch. The visionary new ownership team, led by Tim Jones, Roderick O’Connor and Tucker Frederickson, have reimagined the Tesoro Club lifestyle creating new real estate and membership opportunities.
Tesoro Club’s reputation as a failed Club has been earned over decades of misguided ownership. With the post-pandemic migration to Florida, the demand for private golf play, and a lack of available inventory, the time was right to bring Tesoro Club back to its former glory. The new ownership team recruited Cotton & Company to take the lead in developing the complex marketing strategy to build anticipation for the Club’s reintroduction, while avoiding negativity. Cotton & Company developed a new website for the overall community, as well as separate marketing strategies for the real estate and membership offerings. Digital media, video content and comprehensive lead generation efforts provided a launching pad for the return of this spectacular community. Cotton & Company also managed the signage program, development of the Welcome Center sales presentation, database plan and lead nurturing. New photography and video captured the beauty of the surroundings and the incredible amenities ready to be rediscovered.
Tesoro Club’s reputation as a failed Club has been earned over decades of misguided ownership. With the post-pandemic migration to Florida, the demand for private golf play, and a lack of available inventory, the time was right to bring Tesoro Club back to its former glory. The new ownership team recruited Cotton & Company to take the lead in developing the complex marketing strategy to build anticipation for the Club’s reintroduction, while avoiding negativity. Cotton & Company developed a new website for the overall community, as well as separate marketing strategies for the real estate and membership offerings. Digital media, video content and comprehensive lead generation efforts provided a launching pad for the return of this spectacular community. Cotton & Company also managed the signage program, development of the Welcome Center sales presentation, database plan and lead nurturing. New photography and video captured the beauty of the surroundings and the incredible amenities ready to be rediscovered.
Tesoro Club is home to a landmark 100,000 sq. ft., Mediterranean-inspired clubhouse and two championship courses. The Palmer Course reopened in the November 2022, with the Watson course renovations planned for the future. Chef Guy Rettig’s culinary expertise creates an inviting member experience at the Terrace Grille, located above the golf pro shop in the Main Clubhouse. An expansive fitness center and full-service salon and spa are also available to members of this non-equity private club. An expansive Swim & Racquet Club has reopened and is home to Cabanas poolside grille, a Junior Olympic-sized swimming pool, lighted tennis courts, pickleball and bocce. Tesoro Club will also offer new homes from WCI Communities and Toll Brothers, as well as custom estates from a roster of preferred builders.
Tesoro Club is home to a landmark 100,000 sq. ft., Mediterranean-inspired clubhouse and two championship courses. The Palmer Course reopened in the November 2022, with the Watson course renovations planned for the future. Chef Guy Rettig’s culinary expertise creates an inviting member experience at the Terrace Grille, located above the golf pro shop in the Main Clubhouse. An expansive fitness center and full-service salon and spa are also available to members of this non-equity private club. An expansive Swim & Racquet Club has reopened and is home to Cabanas poolside grille, a Junior Olympic-sized swimming pool, lighted tennis courts, pickleball and bocce. Tesoro Club will also offer new homes from WCI Communities and Toll Brothers, as well as custom estates from a roster of preferred builders.
