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The Island at West Bay

The Island at West Bay is the first new condominium tower in Estero, Florida in over a decade, and the final neighborhood to be developed within the master-planned gated community of West Bay Club. This 24-story tower will feature 86 luxurious 3- to 4-bedroom residences, each offering spectacular views of Estero Bay and the Gulf of Mexico in the distance. West Bay Hill’s, a subsidiary of Indian Hill Partners, primary goal is to be the best-in-class offering in keeping with the standard set at its Calusa Pines Golf Club. Cotton & Company provided comprehensive marketing services including brand development, web development, social media and lead generation for the presale launch in 2022.

The Island at West Bay

Unique Marketing Challenges

West Bay Club is located in Estero, just north of Bonita Springs and 45 minutes north of Naples, Florida. The Island is the first luxury residential offering of this caliber for the community, and the surrounding resale values are not elevated to the same level as the current cost of construction on new product. The spread between resale and new sale value needed to be overcome by creating a brand vision future homeowners will embrace and build confidence in the developer’s ability to deliver as promised.

Unique Marketing Challenges

Community Development Details

Located between Fort Myers and Naples, The Island at West Bay is closer to Southwest Regional Airport than competing properties to the south. Resort-style amenities exclusive to the new tower will include a rooftop amenity deck unavailable at other area projects. The rooftop amenities will include a relaxation pool, shaded Fitness & Yoga space, and fire pit conversation areas. Ground-level amenities include a heated lap pool, state-of-the-art Fitness Center, private guest suites, refrigerated storage for deliveries, a Kid’s Club Room, an indoor golf simulator, and a private dog park with a dog wash station. Residents who become Members will also have access to West Bay Club’s world-class amenities, including a newly renovated private Beach Club on Little Hickory Island, an expansive tennis center, Clubhouse dining, the Bay House swim and fitness center, the River Park and the Outdoor Sports Center with bocce and pickleball.

Community Development Details

The Island at West Bay Branding Design
The Island at West Bay Branding Design

The Island at West Bay Digital Design
The Island at West Bay Digital Design
The Island at West Bay Digital Design
The Island at West Bay Life Style
The Island at West Bay Life Style