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Real Estate Digital Marketing Agency | Cotton & Company

The Residences At The St. Regis Longboat Key Resort

Set on 800 feet of expansive white-sand beach, The Residences at The St. Regis Longboat Key Resort will offer exemplary private living at an idyllic address on the Gulf of Mexico. Residents will experience the flawless St. Regis service, providing an unparalleled bespoke lifestyle. Modern yet refined, meticulous yet relaxed, The Residences brings a revered best-in-class legacy to the shores of Longboat Key.

The Residences At The St. Regis Longboat Key Resort Product Shots
The Residences At The St. Regis Longboat Key Resort Product Shots
The Residences At The St. Regis Longboat Key Resort Product Shots
The Residences At The St. Regis Longboat Key Resort Product Shots
The Residences At The St. Regis Longboat Key Resort Product Shots
The Residences At The St. Regis Longboat Key Resort Product Shots
The Residences At The St. Regis Longboat Key Resort Product Shots

Unique Marketing Challenges

After a lengthy acquisition process, Unicorp received their final approval in April 2020. In the midst of a global pandemic and in the traditional Florida off-season, the sales effort moved forward with the release of the highest priced condominium offering in Longboat Key history. The exclusive Residences at the St. Regis encompassed three Gulf-front condominium buildings directly adjacent to a transient St. Regis Hotel. Cotton & Company positioned the community to ensure an appreciation for the exclusivity and a service-driven lifestyle, without being deterred by the proximity of the hotel component.

Cotton & Company worked in concert with the Michael Saunders & Company sales team to unveil this landmark community. Integrating the stringent Marriott International brand standards, Cotton developed a compelling teaser website, collateral package, direct mail, E-communications plan and the final development website. The sales release occurred in late July, 2020 and quickly surpassed all sales expectations, resulting in an astonishing 30 sales totaling nearly $200 Million in a matter of weeks.

Community Development Details

The Residences at The St. Regis Longboat Key Resort offers one- to four-bedroom designs, ranging in size from 1,553 to 5,895 square feet, boasting soaring ceilings and best-in-class finishes and appliances. Expansive outdoor living areas with glass handrails captivate breathtaking views of the Gulf of Mexico. Exclusive residential amenities include a private Resident’s Beach Club with access to alluring beach cabanas, preferred chaise lounges and the nearby Gulf-front swimming pool. Just steps away, the Resident Clubhouse offers an innovative private Fitness Center and Resident’s lounge for intimate gatherings. The St. Regis Resort amenities include The St. Regis Spa, W Prime – a chef-driven steak and seafood restaurant, and all-day restaurant, a casual beachside grill, relaxing beachside tiki bar, state-of-the-art Fitness Center with meditation and yoga studio, a saltwater lagoon with tropical fish, a secluded adults-only pool & spa, and an immersive, drifting stream pool and a heated infinity edge pool.

Branding & Design

The Residences At The St. Regis Longboat Key Resort Branding Design

Digital Marketing