Wildcat Ranch is a master-planned community located Southwest of the Dallas metroplex in Crandall, Texas. The developer was a pioneer in opening a new destination, with Wildcat Ranch being the first residential community in the area. The 900-acre community includes plans for 3,100 single family homes, a roster of resort-style amenities, a dog park, and includes an on-site school. Three national builders are offering a wide range of homes, priced from the $200s.
Wildcat Ranch took advantage of low land costs to create a value play in the competitive Dallas Fort Worth market. This master planned community of 3,100 single family homes provides owners with a refuge where they can spend time with nature, family, and a social community. With a sensitivity to keeping HOA fees low, the developer created a compelling lifestyle utilizing the natural amenities of the community. Miles of winding nature trails and access to the creek for fishing, were supplemented with a private clubhouse with a gourmet kitchen, fitness center, swimming pools, sports fields, dog parks and children’s play areas. Additional Amenity Centers are planned.
Crandall, Texas was a previously untapped region near Dallas. Aside from a few big box stores located along the major interstate, there was no prior development in the area. Cotton & Company was challenged to create a new hometown destination that offered homebuyers the opportunity to own a larger home and at tremendous value by getting into the community early. Every element of the campaign promoted the free spirited nature of being the first to recognize this amazing place. The tagline “Life on Your Terms” was the central theme of the strategic marketing campaign that included a website, collateral, billboards, and social media. Wildcat Ranch was a great choice for first-time homebuyers, move-up families, and retirees. Digital lead generation was utilized to reach the various target markets.