So you’ve been hearing about 5G.
You may be thinking that 5G is going to be a little faster, a little more reliable, and a little newer, but it’s actually more than that. It’s a massive innovation that’s going to change the way devices connect to the internet, and more importantly, to each other. As 5G rolls out over the next two years, it’s going to change everything that uses a wireless connection; at this point, that is pretty much everything.
So, what’s so special about a 5G future?
First of all, it’s fast. Unbelievably fast — 20 gigabits per second over wireless fast. That’s 100 to 250 times faster than 4G. By comparison, 4G provides average speeds of about 10 to 20 megabits a second. So, it’s like going from streaming one Netflix movie in HD to streaming 400 films in 8K at the same time.
But what’s more impressive is 5G’s low latency rate, or the amount of delay between the sending and receiving of information. Now, 4G tends to average about 100–200 milliseconds. To be fair, 100 milliseconds is fast; human reaction time is about 200–300 milliseconds. But 5G will get it down to 1 millisecond or less, which is almost real time.
For marketers, 5G opens the doors to exciting new opportunities. Video is the future. Consumers will become accustomed to a much more advanced website experience. No more worries about load time or the ability to stream video — the marketer’s focus will revert to creative ingenuity and strategic implementation. In the real estate industry, understanding how to combine traditional sales techniques with the new technological breakthroughs will require a team that operates in both worlds simultaneously.
Let your imagination soar.
We are.
Cotton & Company is an industry leader in the marketing, advertising, and sales of lifestyle-driven residential real estate. Our amazing team of digital marketing experts, creative designers, copywriters, and website developers utilize today’s technology and new media channels to stay ahead of the curve and continue to drive sales success for our real estate clients throughout the world.
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