(SOUTH FLORIDA) – Cotton & Company, the leading digital marketing firm in the luxury real estate development industry, is proud to announce the promotion of Darlene DeVault to the position of Creative Director. With over 35 years of industry design expertise, DeVault brings a wealth of experience to the team, providing leadership expertise and establishing brand continuity throughout the agency’s portfolio.
DeVault will lead Cotton & Company’s in-house creative department, comprised of industry professionals with diverse skill sets and expertise. These talented individuals leverage their expertise in design, production, video, photography, motion graphics, and animation to produce comprehensive marketing solutions. The firm produces a wide array of marketing elements including logo/brand development, website design and development, social media campaigns, collateral and packaging, multi-media brochures, video production, advertising campaigns and innovative digital campaigns.
As a former Creative Director for several Fortune 500 companies in the travel, cruise, medical, healthcare, and telecom industries, DeVault has designed and managed a wide variety of projects. DeVault graduated from William Peterson University in New Jersey with a Bachelor of Arts in Graphic Design and has received numerous awards and honors for her work from various organizations, including The American Advertising Federation (Addy Awards), FDMA Max Sacheim Golden Arrow Awards, PISF’s GraphBest Awards, and many others.
“I am delighted to have Darlene take the helm of our creative team,” shared Laurie Andrews, President of Cotton & Company. “Her in-depth experience as a creative director brings a wealth of leadership and management experience to the company. She has an amazing team to work with, and we look forward to Darlene taking their design implementation to the next level.”
DeVault expressed her excitement at the promotion, sharing, “Receiving the promotion to Creative Director is a true honor, and I am thrilled to have such prestigious clients to work with. I look forward to exploring new platforms, stimulating the creative process, and fostering a sense of innovation across the team.”
Cotton & Company’s real estate marketing and sales expertise is grounded in over four decades of experience and is driven by intelligence gained from today’s web-based environment. The firm’s dynamic market research and social media tools provide in-depth consumer profiling that opens new sales channels for its high-profile clientele. It’s a combination of unmatched creativity, innovative technology, and strategic thinking that results in more closed sales for Cotton & Company clients. The firm has driven sales success for more than 1,700 communities from Panama to Poland in virtually every industry category: destination resorts, private country clubs, urban condominiums, master-planned communities, and single-family builder neighborhoods. Visit CottonCo.com to learn more about their full scope of services which range from branding and website development to sales support, lead generation, and digital/social marketing.