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panel of speakers at the palm beach invest conference

Capital Analytics Associates’ Invest: Palm Beach 2022-2023 Launch Conference was held on December 8, 2022. More than 200 industry leaders and elected officials gathered at The Ben Hotel in West Palm Beach to celebrate the launch of the annual publication with an afternoon of networking and panel discussions.

Cotton & Company President Laurie Andrews was among business leaders gathered for the real estate panel, “Building the Beach.” Moderated by Valerie Neilson, executive director of Palm Beach Transportation and Planning Agency, the panel examined how real estate and construction sectors are responding to unprecedented growth to shape the region’s future. Andrews shared how migration patterns have transitioned the area from a seasonal address to a year-round lifestyle. She highlighted trends in development integrating the use of new technologies to provide a more robust service atmosphere with lower labor costs for delivery.. Other panelists included David Serle, president-elect of Broward, Palm Beaches & St. Lucie Realtors® and BeachesMLS, Jones Foster Shareholder James C. Gavigan Jr., and Clinton Forbes, executive director of Palm Tran.

“As we’re developing for the future, we’re finding that it’s not just businesses relocating or retirees, but also working professionals who now have the option of working remotely,” shared Andrews. “To be competitive, many developers are planning both the real estate space and the lifestyle services and amenities. New developments are providing conveniences that allow high net worth individuals to maximize their enjoyment in their downtime.” Andrews also pointed out that the need for affordable housing will need to come from redevelopment of existing neighborhoods with easy access to public transportation, rather than new community development. “If you had a piece of land given to you for free, you could not build affordable housing due to high construction materials and labor costs,” said Andrews. She pointed to the firm’s experience working in Poland, where the most sought-after community amenity was its proximity to public transportation. “Affordability is often tied to the cost of fuel and transportation for working families, and Europe has been dealing with this issue for decades.” Cotton & Company assisted Poland’s JW Construction with the sales and marketing of more than 20 communities throughout the country.

About Invest: Palm Beach

Invest Palm Beach 2022-2023

Invest: Palm Beach 2022-2023 is the fourth and latest edition of the business intelligence publication from Capital Analytics Associates. The 140-page publication provides an in-depth review of the growth opportunities and key challenges facing Palm Beach County’s economy through the eyes of prominent business and regional leaders. Fueled by friendly policies and several business relocations and expansions during and after the pandemic, the area has enjoyed continued growth and economic expansion. The Invest: Palm Beach 2022-2023 report focuses on this booming growth through the region’s key industries, including financial services, real estate, technology, transportation, and tourism.

About Cotton & Company

Cotton & Company is a full-service digital marketing firm grounded in over four decades of experience in the real estate market. The company has driven sales success for over 1,700 communities worldwide, including private country clubs, luxury condominiums, resort residential, marina residences, and master-planned communities. Visit CottonCo.com to learn more about their full scope of services which range from branding and website development to sales support, lead generation, and digital/social marketing.

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