There it was, bigger than life on your computer screen. A magnificent landscape of bright blue skies and rolling desert hills that seemingly merge into the clear blue waters of the Sea of Cortez. The stunning beauty of the Baja actually takes your breath away. What an incredible first impression, but then what?
Take the Quiz. A short series of four or five questions are asked about how you would interact with the environment, what level of service you prefer, what activities you are most likely to schedule. Your answers and interactions create a profile of your interests that allows the developer to get to know what’s important to you. When it comes to nurturing a lead, one size certainly does not fit all. Are you in the Baja because you’re a die-hard fisher or a retiree looking for an expensive lifestyle? Will you visit occasionally with family or make the permanent move to be closer to this natural wonderland? Understanding who you are ensures that you receive the appropriate information on who we are and information on the activities that are most important to you.
Strategic follow-up on leads using targeted content can significantly improve the results of real estate marketing campaigns and lead to more sales. Customized video content, personalized emails or digital brochures, and strategic messaging should be integrated into any database lead management system.
Since its inception in 1983, Cotton & Company has established itself as a leader in the advertising and sales of luxury real estate, including Country Club communities. In the firm’s 40 years, they’ve encouraged the real estate success of their clients worldwide. By engineering digital strategies with creative insight and unmatched industry expertise, they’ve been able to drive the sales results of some of the biggest names in luxury real estate. Request a complimentary copy of Solutions magazine here and see how they’ve been empowering the sales success of more than 1,700 properties.
