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What is the ROI of Social Media?

By Angelene Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media & Uncategorized & Web on October 31st, 2012

It’s a question we’ve frequently received. And the issue with answering it, is that it doesn’t totally make sense. ROI is a financial measurement. Marketing channels can be measured in goals and benchmarks, but ROI? Not really. You see, how can you possibly measure the ROI of having email versus not having email? Or the ROI of having a phone line? What about the ROI of the customer service representative actually answering that phone line? Can you measure the satisfaction of your prospect after that well-received customer service phone call? What about the ROI of that satisfied customer telling her friends about her positive experience? The answer is no. Which is why social marketing cannot be measured in ROI. However,…

The “Data” Onslaught – Cutting Through the Numbers

By Laurie Andrews Posted in - Advertising & Media & Networking & Public Relations & Real Estate & Social Media on October 16th, 2012

Analytics. Algorithms. Metrics. The new “buzz” words in marketing have hit a hot button with developers who have been seeking accountability in a field previously managed by gut reactions or feedback from the sales office. In today’s world, art is driven by science, providing clearer insight into buyer psychology.

Online Friend Referrals Are Driving Consumer Purchase Decisions

By Alexis Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012

Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.

Social Marketing

By Alexis Posted in - Advertising & Media & Networking & Social Media & Uncategorized on May 8th, 2012

Increasing brand affinity has always been about building relationships with people. Today brands everywhere can achieve this through social marketing. Social marketing is taking a strategic and digital approach to using social media to reach and engage consumers while encouraging word of mouth sharing and brand loyalty. Cotton & Company offers social marketing as a key service line and welcome the opportunity to grow your brand using this new marketing medium.

Networking with Businesses

By Angelene Posted in - Media & Networking & Public Relations & Social Media on April 17th, 2012

When networking in social media as a business there are a few constant rules you can never forget if you’re looking to effectively leverage the space. Social media networking is about people and building relationships. If you’re business wants to enter this platform, you must take into consideration, we know – it’s hard to believe, but – consumers are not here to get excited about your products. They are here to have fun. Understanding this, you can begin to tailor your approach to messaging in the space to more effectively reach your potential consumers in a way that appeals to them in that medium. In other words – be fun and entertaining and don’t be annoying! Our three rules for…

Pinterest: It’s More than Pretty Pictures and Cupcake Recipes

By Alexis Posted in - Advertising & Networking & Public Relations & Social Media on February 28th, 2012

Pinterest is pretty much one giant endorsement of goods, for women by women. And thus far, emphasis has been placed on crafts, home interiors and gardens, cooking, entertaining and art. However, Pinterest is growing faster than Facebook when it was its size, with more seven million unique visitors in December. And it’s driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined. The online social pinboard harnesses the power of personal referral. Word of mouth is arguably the most effective selling tool, and a strong presence on Pinterest empowers just that. Promoting your business on Pinterest: What you need to know Pinterest can be a useful tool to promote new products and interact with potential customers….

What Would Jesus Do, on Facebook?

By Angelene Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on November 22nd, 2011

If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.

Has Technology Stifled the Creative Process?

By Alexis Posted in - Advertising & Media & Networking & Social Media & Uncategorized on November 8th, 2011

What would Don Draper do with Google and an iMac? The savvy ad executive of ”Mad Men,” accustomed to cocktail-induced, cigarette-filled and feet-kicked-on-the- desk-style of creative meetings, might feel a tad nostalgic for his Lucky Strike days in 2011. What ever happened to the days of creative exchanges in person? Together Everyone Achieves More (TEAM): but do they?As a result of the increased use of technology, collaboration seems to be decreasing among colleagues and business partners. The days of collective brainstorming—in person—have been replaced by the sound of dinging Smartphones and the sight of a zillion unread e-mails.

Is Candy the Key to a Happy Workplace?

By Alexis Posted in - Advertising & Media & Networking & Social Media & Uncategorized on August 22nd, 2011

Forget the water cooler, it’s all about the candy bowl at Cotton & Company. Lets face it; we are with one another as much, if not more, than our own family. So it’s only natural that we find some bonding time. And what better way than with candy? Sure this seems simple, but the best part about candy is, unlike with people, everybody likes it. Candy puts people in a happy mood. A happy worker is more productive. More pleasant. And, well, just plain happier.