Post in the Category Press
By Alexis
Posted in - Press on August 6th, 2024
While the digital landscape has evolved significantly over the years, its recent growth has been exponential. Innovations in AI, robotics, and other leading technologies are continually reshaping the digital marketing arena. Recognizing the importance of staying at the forefront of these changes, Cotton & Company’s digital team leaders, Director of Web Development Sonya Pereira and Digital Director Angelene McCullough, attended the 2024 Collision Conference in Toronto. This annual event is a hub of innovation, attracting over 37,000 industry professionals from 117 countries. With 1,834 companies presenting their cutting-edge advancements, the conference provided a valuable opportunity to explore new technologies and gain insights into the current and future trends of the industry. “The Collision Conference was a fantastic immersion into the…
By Alexis
Posted in - Press on June 17th, 2024
This year, Cotton & Company’s Director of Web Development, Sonya Pereira, and Director of Digital Strategy, Angelene McCullough, are attending the 2024 Collision Conference in Toronto. As one of the world’s largest tech conferences, this week-long event gathers the innovators and companies that are redefining the global tech industry. Here’s a closer look at how this conference will not only fuel Cotton & Company’s growth but also enhance our ability to serve our clients. A Confluence of Innovation Collision is where the leaders of today and tomorrow come together to shape the future of technology. The event is a melting pot of ideas and innovations, where groundbreaking concepts are discussed, and future trends are forecasted. Our presence there means direct…
By Cotton
Posted in - Press on December 7th, 2023
Attracting new Members who appreciate the enhanced value of the Club lifestyle is a core component for any private club to be successful. While many Club’s enjoy beautiful amenities and vibrant social scenes, the marketing of their unique lifestyle is often focused with internal membership only, leaving outside real estate agents focusing on the stick and bricks, without having an understanding of the mindset of the country club buyer. With sold out communities where the developer is no longer involved, the marketing of the Club lifestyle is falling into a void between the Club staff who is working with current members and the real estate team focusing on new residents. Now, insightful private club managers are strategically shifting their focus…
By Alexis
Posted in - Press on September 14th, 2023
For many new luxury developments, achieving sales success in the pre-construction phase is a pivotal milestone that paves the way for construction to begin. Yet how does one secure such success when the community remains a vision, with its tangible benefits years away for potential buyers? As the world increasingly prioritizes digital media, the online sales presentation, often in the form of a website, emerges as the crucial initial step in this journey. According to the National Association of Realtors’ 2022 report, 47% of recent homebuyers began their home search by exploring communities online, even before reaching out to real estate representatives. A captivating website not only builds trust and excitement for the community, but also inspires homebuyers to take…
By Alexis
Posted in - Press on July 26th, 2023
In today’s digital landscape, social media has undeniably transformed how we interact, communicate, and perceive the world. From connecting individuals across continents to influencing cultural trends, social platforms like Facebook, LinkedIn, YouTube and Instagram, have become a part of daily life for every generation. Real estate developers and digital marketers are tapping into the immense potential of social media campaigns as powerful lead generation tool. A shift towards niche digital marketing has enabled developers to understand their target audience on a deeper level and create tailored content that drives engagement and resonates with consumers. What’s often overlooked is the impact social media has on Internet search engine results – a crucial component to increasing your high-quality organic traffic. By catering…
By Alexis
Posted in - Press on June 1st, 2023
From user-generated AI to adaptive web experiences, the rapid pace of technological advancements is continuously evolving in the competitive world of digital real estate marketing. Now, big changes are imminent with Google’s latest edition of its analytics platform, known as Google Analytics 4 (GA4). Effective July 1, 2023, GA4 will fully replace the Universal Google Analytics (UA) system currently employed. This change requires updates to your website coding, or you could be left in the dark. GA4’s cutting-edge website tracking tools will provide unparalleled insights into consumer website user behavior. Let’s delve deeper into its features and functionalities. What is Google Analytics 4? With its flexible event-driven model, GA4 revolutionizes the tracking of the user’s interactions across devices and platforms….
By Alexis
Posted in - Press on May 2nd, 2023
(SOUTH FLORIDA) – Cotton & Company, the leading digital marketing firm in the luxury real estate development industry, is proud to announce the promotion of Darlene DeVault to the position of Creative Director. With over 35 years of industry design expertise, DeVault brings a wealth of experience to the team, providing leadership expertise and establishing brand continuity throughout the agency’s portfolio. DeVault will lead Cotton & Company’s in-house creative department, comprised of industry professionals with diverse skill sets and expertise. These talented individuals leverage their expertise in design, production, video, photography, motion graphics, and animation to produce comprehensive marketing solutions. The firm produces a wide array of marketing elements including logo/brand development, website design and development, social media campaigns, collateral…
By Alexis
Posted in - Press on April 20th, 2023
Technology is constantly changing every aspect of our lives, and digital innovations in the real estate industry are evolving at an accelerated pace. Lifestyle adaptations that were put in place during the pandemic have become the new normal for buying homes. With an increasing number of digital tools available, homebuyers have taken control over the real estate search, most often doing in-depth research before ever reaching out to a Realtor. Let’s take a closer look at some of the latest digital tools driving the industry. 1. Artificial Intelligence Chatbots The recent developments of AI-driven technology are streamlining the digital marketing process, making it easier than ever to write blogs, code websites, compose ad campaigns, and much more. OpenAI’s ChatGPT is…
By Alexis
Posted in - Press on April 20th, 2023
A retrospective by Laurie Andrews, President, Cotton & Company 35 years with one company is a milestone few achieve in any industry. I guess my Dad, Bill Mang, laid the groundwork, having reached 42 years with Grumman Aerospace before retiring over two decades ago. As one of four kids in The Mang Gang, we grew up as a part of the Grumman Family. Commitment and dedication to excellence were instilled in every aspect of our lives—certainly with family, but in work as well. To tell you the truth, it feels like an eternity and a “blink of an eye” at the same time. Although my journey has many more years ahead, I thought this was a great opportunity to reflect…
By Alexis
Posted in - Press on January 26th, 2023
The U.S. real estate market has experienced just about every end of the housing spectrum over the last decade. Driven by lifestyle changes and the remote work revolution, real estate markets across the nation witnessed booming growth during the pandemic. After two years of record numbers, 2022 brought some more challenges, with growing uncertainty and the fear of a looming economic crisis. As we begin another new year, real estate developers nationwide are wondering if another change is on the horizon. Let’s take a deep dive into the future of the luxury real estate market. 2022 Brought Uncertainty and Building Headwinds After what many consider one of the best markets in history during the pandemic, the 2022 real estate market…
