Post in the Category Press
By Alexis
Posted in - Press on November 4th, 2025
By Laurie Andrews, President, Cotton & Company Artificial Intelligence isn’t a trend — it’s an infrastructure shift that’s fundamentally reshaping visibility, trust, and the psychology of discovery in real estate. This evolution is changing the way people search, learn, and connect with the places they ultimately call home. As an industry leader, Cotton & Company stands at the intersection of innovation and inspiration. From the earliest print campaigns to the first websites and immersive virtual reality experiences, we’ve consistently embraced new tools to help people discover, research, and fall in love with new communities. And now, once again, the landscape is transforming before our eyes. This transformation is not something in the future — it’s here, and it’s accelerating fast….
By Laurie Andrews
Posted in - Press on October 31st, 2025
By Laurie Andrews, President, Cotton & Company A New Type of Buyer — and a New Type of Intelligence In the luxury real estate market, we’ve always known that the difference between interest and action isn’t price — it’s psychology. The most successful developments understand who their buyer is and what motivates them to make a move. But that psychology is evolving faster than ever before, and artificial intelligence is at the center of it. Today’s affluent buyer isn’t being introduced to AI — they’re already using it. They’re reading The Wall Street Journal, Forbes, and Bloomberg for market trends, they’re integrating AI into their home automation and vehicles, and they’re relying on it for intelligent insights in every…
By Laurie Andrews
Posted in - Press on October 27th, 2025
By Laurie Andrews, President, Cotton & Company The Next Great Shift Has Arrived Since Cotton & Company’s founding in 1983, we’ve seen the real estate industry evolve through every market cycle imaginable — economic highs and lows, print to digital transitions, and the rise of social media. But what’s happening right now feels different. It’s not just another evolution; it’s a complete redefinition of how luxury real estate is discovered, marketed, and sold. Artificial intelligence isn’t a far-off promise — it’s here, and it’s already shifting the landscape. We’re entering a moment of profound change that will reward those who act decisively and leave behind those who hesitate. The Biggest Disruption Since the Smartphone When the iPhone launched in 2007,…
By Laurie Andrews
Posted in - Press on September 30th, 2025
Day one of the Programmatic IO Conference in New York set the tone for an industry at a critical inflection point. With privacy laws reshaping the ecosystem, measurement evolving, and consumer behavior fragmenting across platforms, the recurring theme was clear: artificial intelligence is becoming the engine driving programmatic marketing forward. The AI Imperative Dave Colford of Chief Marketer Network put it best: “The future will be propelled by AI.” But the takeaway wasn’t to be distracted by shiny tools—it was to identify how AI can deliver measurable impact, from campaign optimization to creative personalization. Nicole Greene of Gartner reinforced the point, urging marketers to establish a disciplined AI strategy that balances short-term wins with long-term business value. Her message: AI…
By Laurie Andrews
Posted in - Press on September 4th, 2025
In luxury real estate marketing, scarcity is far more than a sales tactic—it’s a psychological catalyst. When thoughtfully woven into the strategy, scarcity drives urgency, heightens emotional investment, and enhances perceived value. For affluent buyers, rarity signifies distinction. In a world where luxury is synonymous with personalization and prestige, the notion of limited availability becomes the appeal itself. Luxury real estate marketing teams that intentionally position scarcity can transform it from a product into a coveted lifestyle. The Psychology of Scarcity in High-End Property Sales At the heart of this phenomenon lies the “fear of missing out” (FOMO). Even the most sophisticated buyers are influenced by emotional triggers, and scarcity plays directly to that instinct. When a property, feature, or…
By Laurie Andrews
Posted in - Press on August 7th, 2025
In the ever-evolving digital landscape of 2025, marketers aren’t just battling spam—they’re navigating a full-blown data crisis. Between bot interference, cookie deprecation, shifting privacy laws, and misleading attribution models, the traditional digital infrastructure is showing serious cracks. And the consequences are hitting where it hurts: CRMs flooded with junk leads, misaligned ad spend, and analytics that no longer reflect reality. The problem isn’t just bots. It’s the outdated architecture of browser-based tracking—built for a digital era that no longer exists. Enter Server-Side Tagging: The New Backbone of Digital Marketing Server-side tagging (SST) doesn’t just deflect spam; it redefines how marketers capture, store, and protect their data. By moving tracking operations from the user’s browser to a secure cloud-based environment, SST…
By Laurie Andrews
Posted in - Press on July 28th, 2025
The entire world is in the midst of a dynamic evolution. From digital storytelling and branding to content strategy and experiential design, new opportunities are emerging daily for ambitious minds who blend creativity with precision. If you’re a type-A thinker with a passion for the arts, social media, account service, business operations, writing, or design, Cotton & Company wants to meet you. As an industry-leading luxury real estate marketing firm, Cotton & Company is gearing up for its growing client base. Whether you’re a seasoned professional, looking for a career change, or just getting started, this event will be perfect for you. The firm is hosting an exclusive Open Door Ad-Venture—an immersive career experience—while also inviting local neighbors and members…
By Laurie Andrews
Posted in - Press on June 27th, 2025
Waterfront development is entering a high-growth era, driven by the rising global demand for premium marina infrastructure. With the marina market projected to reach $19.47 billion by the end of 2025, developers and investors alike are recognizing the value of integrating luxury real estate with recreational boating amenities. This convergence is reshaping coastal markets and positioning marina developments as a strategic asset class within the broader luxury property sector. The modern marina lifestyle extends far beyond boat storage—it reflects a broader shift toward integrated waterfront living. From sunrise cruises and spontaneous afternoons on the water to resort-style amenities just steps from the dock, marinas are evolving into lifestyle-driven destinations. This seamless fusion of nature, community, and coastal sophistication is redefining…
By Laurie Andrews
Posted in - Press on June 2nd, 2025
Cotton & Company is proud to announce that Sonya Pereira, Director of Web Development, will represent the firm at POST/CON 25, Postman’s premier API and AI conference. Held June 3–4, 2025, at the JW Marriott L.A. Live in Los Angeles, this event marks another key step in Cotton & Company’s ongoing commitment to digital innovation and forward-thinking strategy. POST/CON 25 brings together more than 2,000 developers, API architects, and tech visionaries to explore the evolving intersection of APIs and generative AI. With 30+ expert-led sessions, immersive workshops, and keynote presentations from industry leaders at AWS, Meta, and Postman, the conference is designed to accelerate the development of smarter, faster, and more secure digital solutions. For Cotton & Company, it’s an…
By Alexis
Posted in - Press on May 13th, 2025
Featured image: One Park Sarasota, an 18-story high-rise condominium tower located in downtown Sarasota’s Waterfront District, Quay Sarasota currently under construction. The 86-unit property features 3-bedroom + den plans and a dedicated 40,000 sq. ft. amenity level. While headlines continue to stir concerns over rising interest rates, global uncertainty, and new tariffs, many predicted a cooling of Florida’s luxury real estate market. And for a brief moment in April, it appeared they might be right. Contract activity dipped, and the urgency that once defined buyer behavior seemed to take a pause. But look closer, and the story is far from over. A Pause in Action—Not in Interest “The shift wasn’t in buyer interest—it was in buyer action,” says Laurie Andrews,…
