Post in the Category Press
By Laurie Andrews
Posted in - Press on August 7th, 2026
Understanding which consumer market indicators help build buyer confidence has become increasingly important. Real estate buyers rarely make major decisions based on property details alone. They are also evaluating the strength of the market surrounding the property, the credibility of its momentum and whether today’s purchase will still make sense years from now. That means buyer confidence is influenced by more than price history and recorded closings. Those figures tell an important story, but they often describe what has already happened. In a presale environment, much of today’s activity remains invisible. Contracts don’t appear in public records. Construction commitments can precede closings by years. Meanwhile, the market is constantly sending other signals. New restaurants. Luxury hotels. Infrastructure improvements. Wealth migration….
By Laurie Andrews
Posted in - Press on July 21st, 2026
Luxury buyers who delayed decisions earlier this year may return to the market ahead of the traditional fall season. That creates a narrow planning window for developers. Before another campaign is approved, however, every leadership team should answer one question: What is actually preventing the sale? As Laurie Andrews, President of Cotton & Company, puts it, “Strategic planning begins with an honest assessment of the realities at the project level, not with refining the message the team identified at the launch, but assessing where we stand today. Developers need those answers while there is still time to act. The calendar waits for no one.” Start with the Evidence A productive preseason review begins with evidence from the people closest to…
By Laurie Andrews
Posted in - Press on July 21st, 2026
Few residential developments invest at this level before construction is complete. Kempinski Residences Miami Design District has done exactly that, unveiling a $7 million sales gallery designed to immerse prospective owners in every aspect of the future residential experience. Cotton & Company attended as a member of the strategic marketing implementation team, joining the developer, sales representatives, public relations partners and other contributors behind one of Miami’s most anticipated branded residential offerings. The evening highlighted participation of the Rolls-Royce Club of Miami, adding another dimension to a celebration shaped by design, hospitality and the energy of The Miami Design District™. Levy Public Relations supported the opening and helped bring the project team and invited guests together for the milestone. Where…
By Laurie Andrews
Posted in - Press on June 30th, 2026
Cotton & Company leaders joined Google’s by-invitation-only executive meeting in San Diego, where discussions revealed how AI is reshaping search, websites and digital discovery. Last week at Google’s San Diego campus, a select group of executives gathered at a critical point in the industry’s evolution. The by-invitation-only meeting brought together Google executives, LocalIQ representatives, and key executives from across the country, including Cotton & Company’s President Laurie Andrews and AI Integration Director Dennis Von Aldenbruck. This forward-looking conversation focused on how search, advertising technology, website infrastructure, content, data, YouTube, voice tools, and AI discovery are being rebuilt around a new model of digital behavior. This was a high-level discussion about where discovery is going, how quickly AI is being embedded…
By Laurie Andrews
Posted in - Press on June 18th, 2026
For years, brand development was the highest priority in real estate marketing. A compelling brand identity, memorable logo, stylish photography, and polished creative materials formed the foundation of most project marketing plans. Those elements remain important today, but lead generation has changed, and technology has accelerated that change. Real estate marketing is no longer built around a single message delivered through a single brand experience. Today’s buyers gather information from multiple sources, engage across multiple platforms, and move through the decision process in highly individual ways. The execution of the strategy must be as dynamic and diverse as the buyers considering a luxury real estate purchase. While a strong brand still establishes credibility and creates an initial sense of value,…
By Laurie Andrews
Posted in - Press on May 26th, 2026
Insights from Laurie Andrews, President, Cotton & Company Graduation season has a way of pulling our attention toward the future. For students, it marks a visible turning point: a walk across a stage, a new beginning, a moment when ambition feels both exciting and uncertain. It is easy to associate that feeling with youth, first jobs, and the beginning of a career. But the truth is that meaningful new beginnings are not limited to the start of professional life. At different points in a career, a company, or an industry, we are asked to look forward again. Sometimes the shift is expected. Other times, it arrives after decades of experience, success, and established ways of working. That is what makes…
By Laurie Andrews
Posted in - Press on May 20th, 2026
Website analytics have always required interpretation, but the margin for misunderstanding is widening. As artificial intelligence changes how consumers search, research, and interact online, familiar metrics no longer tell the full story. Average time on site, page views, session duration, and registration volume still matter, but without context, they can easily lead teams toward the wrong conclusions. For luxury real estate developers, this shift creates a more complex measurement environment. The question is no longer whether website traffic is increasing or whether visitors are spending enough time online. The more important question is whether the right prospects are finding the right information, engaging with it meaningfully, and moving closer to a qualified inquiry. Why Traditional Website Analytics Are Failing Luxury…
By Alexis
Posted in - Press on May 4th, 2026
As the high season in Florida comes to a close, many developers are reviewing results that did not meet expectations for Q1 2026. Website traffic held relatively steady. Registrations declined. Absorption did not follow. The default response has been to point to global uncertainty or increased competition. Those factors are real, but they do not explain performance on their own. Every developer should be asking a more direct question: what are we doing differently to reach our goals before year-end? This is the point where most teams look to increase exposure, refine messaging, or adjust how budget is being deployed. The off-season is not simply a time to make adjustments. It is the time to evaluate what is actually happening…
By Laurie Andrews
Posted in - Press on April 28th, 2026
There are moments in this business where timing is simply part of the job. And then there are moments where timing creates perspective you don’t plan for. On Saturday, I spent the day with Jim Furyk at Glynlea Country Club. As President of Cotton & Company, and through our work alongside the GreenPointe team, I’ve had the opportunity to engage with Jim throughout the development of the community—making the timing of this moment especially unique. Less than 24 hours earlier, the news leaked that he had been named U.S. Ryder Cup Captain—a role that carries weight not just within golf, but across the broader landscape of leadership in the game. By the time we sat down, the news had begun…
By Alexis
Posted in - Press on April 21st, 2026
Buyer perception is beginning to form earlier in the development cycle than most teams account for. By the time a buyer engages, a baseline view is already in place. In many cases, that understanding is no longer built through direct interaction with a sales team or traditional research channels. It is increasingly shaped by AI-driven systems that aggregate, interpret, and present a narrow set of opportunities before a project is formally introduced. This represents a shift in how visibility is constructed. A project is now interpreted and summarized across the broader digital environment, often before it is ever actively discovered. That layer is already influencing outcomes. Defining AI Visibility in Development AI visibility is the degree to which a real…
