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Why Private Clubs Are Embracing On-Site Real Estate Operations to Ensure a Fiscally Healthy Membership Program

By Cotton Posted in - Press on December 7th, 2023

Attracting new Members who appreciate the enhanced value of the Club lifestyle is a core component for any private club to be successful. While many Club’s enjoy beautiful amenities and vibrant social scenes, the marketing of their unique lifestyle is often focused with internal membership only, leaving outside real estate agents focusing on the stick and bricks, without having an understanding of the mindset of the country club buyer. With sold out communities where the developer is no longer involved, the marketing of the Club lifestyle is falling into a void between the Club staff who is working with current members and the real estate team focusing on new residents. Now, insightful private club managers are strategically shifting their focus…

4 Key Components Needed to Drive Pre-Construction Sales Success from Your Online Sales Presentation

By Alexis Posted in - Press on September 14th, 2023

For many new luxury developments, achieving sales success in the pre-construction phase is a pivotal milestone that paves the way for construction to begin. Yet how does one secure such success when the community remains a vision, with its tangible benefits years away for potential buyers? As the world increasingly prioritizes digital media, the online sales presentation, often in the form of a website, emerges as the crucial initial step in this journey. According to the National Association of Realtors’ 2022 report, 47% of recent homebuyers began their home search by exploring communities online, even before reaching out to real estate representatives. A captivating website not only builds trust and excitement for the community, but also inspires homebuyers to take…

How to Judge the Success of Your Social Media Campaigns

By Alexis Posted in - Press on July 26th, 2023

In today’s digital landscape, social media has undeniably transformed how we interact, communicate, and perceive the world. From connecting individuals across continents to influencing cultural trends, social platforms like Facebook, LinkedIn, YouTube and Instagram, have become a part of daily life for every generation. Real estate developers and digital marketers are tapping into the immense potential of social media campaigns as powerful lead generation tool. A shift towards niche digital marketing has enabled developers to understand their target audience on a deeper level and create tailored content that drives engagement and resonates with consumers. What’s often overlooked is the impact social media has on Internet search engine results – a crucial component to increasing your high-quality organic traffic. By catering…

A Digital Real Estate Marketing Guide to the Google Analytics Update

By Alexis Posted in - Press on June 1st, 2023

From user-generated AI to adaptive web experiences, the rapid pace of technological advancements is continuously evolving in the competitive world of digital real estate marketing. Now, big changes are imminent with Google’s latest edition of its analytics platform, known as Google Analytics 4 (GA4). Effective July 1, 2023, GA4 will fully replace the Universal Google Analytics (UA) system currently employed. This change requires updates to your website coding, or you could be left in the dark. GA4’s cutting-edge website tracking tools will provide unparalleled insights into consumer website user behavior. Let’s delve deeper into its features and functionalities. What is Google Analytics 4? With its flexible event-driven model, GA4 revolutionizes the tracking of the user’s interactions across devices and platforms….

Cotton & Company Elevates Darlene DeVault to the Role of Creative Director

By Alexis Posted in - Press on May 2nd, 2023

(SOUTH FLORIDA) – Cotton & Company, the leading digital marketing firm in the luxury real estate development industry, is proud to announce the promotion of Darlene DeVault to the position of Creative Director. With over 35 years of industry design expertise, DeVault brings a wealth of experience to the team, providing leadership expertise and establishing brand continuity throughout the agency’s portfolio. DeVault will lead Cotton & Company’s in-house creative department, comprised of industry professionals with diverse skill sets and expertise. These talented individuals leverage their expertise in design, production, video, photography, motion graphics, and animation to produce comprehensive marketing solutions. The firm produces a wide array of marketing elements including logo/brand development, website design and development, social media campaigns, collateral…

5 Digital Marketing Innovations Impacting Real Estate Homebuyers in 2023

By Alexis Posted in - Press on April 20th, 2023

Technology is constantly changing every aspect of our lives, and digital innovations in the real estate industry are evolving at an accelerated pace. Lifestyle adaptations that were put in place during the pandemic have become the new normal for buying homes. With an increasing number of digital tools available, homebuyers have taken control over the real estate search, most often doing in-depth research before ever reaching out to a Realtor. Let’s take a closer look at some of the latest digital tools driving the industry. 1. Artificial Intelligence Chatbots The recent developments of AI-driven technology are streamlining the digital marketing process, making it easier than ever to write blogs, code websites, compose ad campaigns, and much more. OpenAI’s ChatGPT is…

Where Has 35 Years Marketing Real Estate Taken Me?

By Alexis Posted in - Press on April 20th, 2023

A retrospective by Laurie Andrews, President, Cotton & Company 35 years with one company is a milestone few achieve in any industry. I guess my Dad, Bill Mang, laid the groundwork, having reached 42 years with Grumman Aerospace before retiring over two decades ago. As one of four kids in The Mang Gang, we grew up as a part of the Grumman Family. Commitment and dedication to excellence were instilled in every aspect of our lives—certainly with family, but in work as well. To tell you the truth, it feels like an eternity and a “blink of an eye” at the same time. Although my journey has many more years ahead, I thought this was a great opportunity to reflect…

A 2023 Forecast for Luxury Residential Real Estate

By Alexis Posted in - Press on January 26th, 2023

The U.S. real estate market has experienced just about every end of the housing spectrum over the last decade. Driven by lifestyle changes and the remote work revolution, real estate markets across the nation witnessed booming growth during the pandemic. After two years of record numbers, 2022 brought some more challenges, with growing uncertainty and the fear of a looming economic crisis. As we begin another new year, real estate developers nationwide are wondering if another change is on the horizon. Let’s take a deep dive into the future of the luxury real estate market. 2022 Brought Uncertainty and Building Headwinds After what many consider one of the best markets in history during the pandemic, the 2022 real estate market…

Q&A – A Conversation on The Future of Florida Real Estate with an Industry Leader

By Alexis Posted in - Press on December 23rd, 2022

Fueled by friendly tax policies and numerous business relocations during the pandemic, Florida has enjoyed booming growth and expansion in 2022. Real estate experts, however, are weighing the strength of the market against growing uncertainty and fears of a looming cooldown. At Cotton & Company, President Laurie Andrews is keenly aware of how quickly market trends can shift. With over 40 years of marketing experience exclusively in real estate, the company’s data-driven approach focuses on how conditions are impacting homebuyers’ decisions in real time. Let’s chat with Laurie Andrews and hear her unique perspective on the future of luxury real estate in Florida as we head into 2023. With the pandemic over, where do you see potential opportunities for growth,…

Cotton President Laurie Andrews Shares Industry Insights with Business Leaders as Panelist at Invest Palm Beach Conference

By Alexis Posted in - Press on December 12th, 2022

Capital Analytics Associates’ Invest: Palm Beach 2022-2023 Launch Conference was held on December 8, 2022. More than 200 industry leaders and elected officials gathered at The Ben Hotel in West Palm Beach to celebrate the launch of the annual publication with an afternoon of networking and panel discussions. Cotton & Company President Laurie Andrews was among business leaders gathered for the real estate panel, “Building the Beach.” Moderated by Valerie Neilson, executive director of Palm Beach Transportation and Planning Agency, the panel examined how real estate and construction sectors are responding to unprecedented growth to shape the region’s future. Andrews shared how migration patterns have transitioned the area from a seasonal address to a year-round lifestyle. She highlighted trends in…