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Why Consistent Marketing Matters In Every Real Estate Market Cycle

By Karen Cantor Posted in - Press on August 30th, 2021

It’s the Hottest Real Estate Market Ever While some real estate developers have the dilemma of not being able to build quickly enough to keep up with buyer demand, others may struggle with the lack of land parcels for their next projects. Developers, private communities, resort communities, and country club community leadership are seeing homes selling at record-breaking highs. In a year where you don’t need to spend as much of your real estate marketing dollars on lead generation, it is ideal timing to take your brand to the next level. By laying the foundation now to attract the right target audience, home builders and development sales leadership will be set up to succeed at a time where rising prices… Read more »

Kim Butler Joins Cotton & Company as Director of Audience Strategy

By Karen Cantor Posted in - Press on August 12th, 2021

Cotton & Company is pleased to welcome Kim Butler as Director of Audience Strategy. In this new role, she will oversee the agency’s Media Department which includes a team of digital and traditional media buyers. As Director, Butler will lead the agency’s media relations, event planning, public relations, and affiliate marketing initiatives for Cotton & Company clients across the country. Kim is a seasoned public relations and marketing executive who has excelled in establishing successful advertising, promotional, and marketing programs in industries, such as casino and entertainment, commercial real estate, economic development, travel and tourism, and hospitality. Butler relocated to South Florida in 2014 to take the helm as VP Marketing Communications for the Greater Fort Lauderdale Convention and Visitors… Read more »

Low Housing Inventory Drives New Real Estate Industry Trends

By Karen Cantor Posted in - Press on July 13th, 2021

Home Renovation in High Demand Josefine and Alan Cohen live in New York and love the city! Proud to be a part of the most dynamic business region in the world, Long Island and Manhattan are their playgrounds. Their lives are filled with getting together with friends, enjoying the arts, and playing a round of golf in between business meetings and raising a family. The Cohens and friends frequent South Florida during the winter, but this year, they are looking at Boca Raton in a whole new light. The Cohens aren’t alone. Across the country, especially in the northeast, homebuyers are considering a move south. You could call it the perfect storm of a pandemic hangover – isolation, higher taxes, higher crime, and… Read more »

Laurie Andrews, Perfectly Prepped to Transition to Cotton & Company President

By Karen Cantor Posted in - Press on July 8th, 2021

Setting a High Bar for Mentorship Success Good mentors develop knowledge and skills while great ones build the confidence that allows a mentee to rise all the way to the top. That gives Cotton & Company real estate marketing agency founder Stephann Cotton near G.O.A.T. status in the mentoring world, as his own protégée, Laurie Andrews, takes over as Cotton & Company President and he transitions to CEO. The Road to Self-Driven Success Laurie Andrews was active in the Future Business Leaders of America and participated in the Cooperative Business Education (CBE) program at Martin County High School, a program that included morning academics and afternoon on-the-job training. It was there that she got her start in advertising, working alongside… Read more »

Organic Website Traffic: Why Does it Matter So Much?

By Karen Cantor Posted in - Press on June 4th, 2021

What is Organic Website Traffic? When it comes to everyday nutrition, we all understand the reasons why organic food is in such high demand, but many of us struggle with why organic website traffic is so important or what it actually is. The term “organic traffic” refers to website visitors as the result of unpaid (“organic”) search engine results. Visitors are considered organic if they found your website using a search engine like Google, AOL, Bing, or Yahoo. In other words, they are not “referred” by any other website. Although organic traffic doesn’t cost anything, it requires an investment of time and strategy to be successful. Organic search is the largest driver of organic website web traffic and a crucial component… Read more »

Most Americans Want Eco-Friendly Homes—And Would Pay More for Them

By Karen Cantor Posted in - Press on April 22nd, 2021

The desire for eco-friendly homes has increased dramatically in recent years. We may commemorate Earth Day in April, but many people make a concerted effort to go green in large or small ways all year long. And now, in addition to hybrid cars, biodegradable packaging, and recycling efforts, buyers are  increasingly eco-minded when it comes to their homes. Eco-friendly homes have gone mainstream: most people would trade in their swimming pools for Energy Star appliances and CFL lighting, according to a realtor.com® user survey. Living Green More than 30% of the realtor.com® user survey respondents currently live in an eco-friendly residence and nearly 85% of those we surveyed said they would like to own an eco-friendly home. Eco-friendly residences often… Read more »

Health and Wellness Take Center Stage

By Karen Cantor Posted in - Press on March 25th, 2021

COVID is Transforming Homebuyers’ Mindset Due to the length of the crisis, short-term lifestyle changes have become daily habits with a renewed focus on health and wellness. The country’s real estate sector is responding to these drastic lifestyle changes initiated by the pandemic with long-lasting impact and the trend is likely to stick around well past the COVID-19 era. Emotional health and physical wellness have become top priorities to families of all ages and lifestyles. To offer buyers what matters most, builders and industry leaders have risen to the occasion. Land planners and architects are more focused than ever on developing projects that are changing the way people live. Place makers are focusing on safe living, health and wellness, immunity,… Read more »

Real Estate Sales in Golf Communities Surge as Golf Popularity Experiences an Upswing

By Karen Cantor Posted in - Press on March 16th, 2021

It’s been almost a decade since the golf industry took a hard hit with the global economic crisis. Golf play was down as baby boomers focused on surviving the down cycle.  Real estate sales slowed as membership and HOA fees were considered a burden for homebuyers, and Generations X & Y were interested in families, travel, and focused on other sports.  My how times have changed, and 2021 is setting up to be a banner year for the golf industry for many reasons. Since the quarantine started back in March 2020, COVID prevented many forms of entertainment. Fortunately, for sports enthusiasts’ golf was not one of them.  People found themselves with time on their hands, a need to get outside… Read more »

2021 Digital Marketing Predictions and Trends for the Real Estate Industry

By Karen Cantor Posted in - Press on February 26th, 2021

While 2020 was a year when time seemingly stood still for many Americans, innovation in digital marketing has accelerated like never before. On the back of COVID-19, digital media has been transformed with significant changes looming for the industry. Major shifts in consumer behavior and a renewed focus on privacy are impacting longtime industry standards, leading to big changes for 2021 and beyond. “We’ve entered a new age of digital media innovation,” says Angelene McCullough, Cotton & Company’s Digital Marketing Strategist. “2020 transformed the way people and brands are using the internet, which in turn has resulted in an entirely new digital ecosystem.” As more and more people were forced to rely heavily on the internet during the quarantine for… Read more »

Hot Boating Industry Creates Wave of New Marina Development

By Karen Cantor Posted in - Press on February 15th, 2021

There have been very few industries that have benefited from the COVID 19 pandemic with the exception of real estate and marina development. Long-term, state-wide shutdowns and rising tax burdens have created new migration patterns and have impacted lifestyle trends in the leisure market. Both the vacation home sector and the boating industry are experiencing massive growth, and developers are taking notice of the opportunity incorporating marina development into their community plans. After months of being isolated in their private residences, many retreated from densely populated urban environment to sanctuaries in the mountains, the beaches, and beyond. Boating has emerged as one of the most favorable forms of socially distanced outdoor recreation that individuals can experience with family and close… Read more »