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Tracy Clark Joins Cotton & Company as Director of Account Services

By Chelsea Posted in - Press on June 14th, 2022

Cotton & Company, an industry leading real estate marketing firm in South Florida, announced Tracy Clark as its new Director of Account Services. Clark joins the Cotton & Company team with over 20 years of experience in sales and marketing, working with various clients in the real estate, technology, and finance industries. As Director, Clark will oversee the agency’s account services division, leading the team of 12 industry professionals. Clark relocated from California to South Florida in 2014. He was the founder and owner of DM Consultants, where he implemented strategic marketing plans for Fortune 500 companies, focusing on the developing targeted direct mail and digital marketing programs. Other roles from his extensive marketing career include Marketing Manager of Ingram… Read more »

Will the Florida Real Estate Market Keep Growing in 2022?

By David Posted in - Press on June 1st, 2022

After a year and a half of record growth, Florida continues to make headlines as the nation’s top destination for new home migration. This sunny and tropical locale has welcomed thousands of new residents, leading the nation in inbound moves by 62%. Spanning more than 6,000 square miles and three counties – Miami-Dade, Broward, and Palm Beach – South Florida has quickly become the 2nd largest metropolitan area in the southeastern U.S. As we enter the “off-season” for the housing market, real estate experts are weighing the strength of the market against growing uncertainty. One Park Sarasota The Remote Work Revolution Drives Migration With the convenience of technology bringing people together, expectations of working in a traditional office environment have… Read more »

The Science of Storytelling: Why Content is King in the Real Estate Development Market

By Chelsea Posted in - Press on March 29th, 2022

Today’s homebuyers don’t want to be “sold”. They are tech-savvy and do their preliminary homework to find a community that best suits their needs. Every individual consumer has a unique perspective, and their priorities and their personal style differ. The goal is to deliver a sales message through less aggressive editorial stories that highlight the unique selling propositions that the various individual communities offer. Engaging Content that Establishes a Connection There are hundreds of engaging stories that can be written authentically about the lifestyles that are inspired daily based on the location and community. From community events to things to do in the local area to the special relationships that form, there is an endless list of topics to be… Read more »

Cotton & Company Announces Patrick Knabel as New Executive Vice President

By developer Posted in - Press on February 25th, 2022

(STUART, FLA) – Cotton & Company, a full-service advertising agency in the luxury real estate development market worldwide, has recently announced Patrick Knabel as its new Executive Vice President. Knabel steps into this new role after spending the last six years working at Cotton & Company as an integral part of the Account Service team. Knabel has grown tremendously over the past six years, successfully handling the strategic planning, day-to-day account management and execution of numerous clients’ marketing plans. In his new position as Executive Vice President, Knabel will become a member of the senior management team, focusing on further developing the firms ongoing marketing strategy efforts and will spearhead Cotton’s new business outreach. “Patrick has been leading the internal… Read more »

The Importance of Database Management and Follow Up

By Angelene Posted in - Press on February 23rd, 2022

In today’s economic environment all products and companies have a strong digital presence, especially those selling residential real estate. Reports from the National Association of REALTORS® show that nearly 90 percent of home buyers search for homes online, while 54 percent of buyers state that the use of the Internet was their first step taken during the entire home buying process. Yet most sales agents are looking for the next warm body to walk through the door of the sales gallery, discounting the priceless value and importance of internet leads and database management. Let’s face it, if your marketing program is on point, your sales team won’t be able to effectively manage all the online and on-site leads coming through…. Read more »

Cotton & Company Garners Latest Trends from Global Digital Marketing Conferences

By Angelene Posted in - Press on January 4th, 2022

Cotton & Company representative directors attended two of the top global digital marketing technology conferences of 2021: The Ad Exchanger Programmatic I/O in New York, NY and the Web Summit 2021 in Lisbon, Portugal. AdExchanger PROGRAMMATIC I/O Event The AdExchanger PROGRAMMATIC I/O conference in New York City brings the entire digital marketing industry together to gather and share their knowledge regarding important topics pertaining to digital marketing.  Important topics included performance optimization, marketing strategies, privacy, and reporting. Over the span of two days, expert speakers shared information regarding programmatic media and the digital marketing field. The overall theme of the conference this year was the shift to a privacy-first world. Voice-activated virtual assistants are becoming the new norm and are… Read more »

Forbes Global Properties Taps Cotton & Company for Brand Development

By Angelene Posted in - Press on December 29th, 2021

Forbes Global Properties, the luxury real estate platform, selected Cotton & Company, a full-service marketing and advertising agency, for top-grade brand development. The luxury online consumer marketplace showcases luxury homes and works closely with an invitation-only association of international real estate experts. Established in 2020, Forbes Global Properties capitalizes on the engaged audience of millions of consumers by leveraging the power of the 100-year-old Forbes media company. Forbes Global Properties chose Cotton & Company as their marketing partner based on the agency’s longstanding history and hyper-focus on the luxury real estate market. Cotton & Company’s group of real estate marketing and advertising specialists produced a brand launch for a variety of property categories showcased on the platform. Additionally, the agency… Read more »

Branded Residential Properties Return to Popularity

By Angelene Posted in - Press on November 18th, 2021

Branded residential properties have become more desired now than ever. Think about the brands you associate with, the airline you fly, the hotels you select, or the credit card you choose. Successful brands accurately reflect their high-quality standards, corporate culture, historical accomplishments, or social priorities – often all of the above. The power of brand alliances has proven to be an extremely successful strategy for real estate developers in the luxury segment. The selection of the appropriate brand is not just about reaching a faithful audience but aligning the brand aesthetic to reinforce the credibility and expectations of quality in the development’s final product. The brand also conveys a sense of anticipated style throughout the interior and architectural design, creating… Read more »

Emerging Trends in Real Estate 2022 Report Shows Optimism

By Angelene Posted in - Press on October 27th, 2021

Emerging Trends in Real Estate® 2022 Report, produced by both the Urban Land Institute (ULI) and PricewaterhouseCoopers (PwC), demonstrates strong optimism for the industry into the next decade. National real estate trends for buyers, sellers, and industry professionals have been disrupted at a never-before-seen level over the past 24 months by unprecedented demand, urban migration, supply chain interruptions, an extraordinary increase in residential home prices, and an unknown future for office space. In spite of these emerging trends, the outlook is even more positive than it was in 2019 prior to the Pandemic. 2022 Sentiment Real Estate Industry professionals did better than they expected this past year. People expected there would be an economic downturn fueled by COVID-19, but the results… Read more »

5 Takeaways from the 2021 ULI Florida Real Estate Summit

By Angelene Posted in - Press on October 11th, 2021

Every year ULI hosts an Annual Real Estate Summit in Miami, Florida, and other major cities to examine the future of real estate, trends, and opportunities.  This year the 2021 ULI Florida Real Estate Summit in Miami was altered last minute to a virtual format due to concerns of the spreading Delta variant uprise. The Urban Land Institute (ULI) is a global, nonprofit research and education organization.  It’s the oldest, largest network of cross-disciplinary real estate and land-use experts in the world who share in the vision of the ULI mission to “shape the future of the built environment for transformative impact in communities worldwide”. Here are the most important takeaways shared by Cotton & Company’s Executive Vice President, Karen… Read more »