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Cotton & Company Elevates Darlene DeVault to the Role of Creative Director

By Alexis Posted in - Press on May 2nd, 2023

(SOUTH FLORIDA) – Cotton & Company, the leading digital marketing firm in the luxury real estate development industry, is proud to announce the promotion of Darlene DeVault to the position of Creative Director. With over 35 years of industry design expertise, DeVault brings a wealth of experience to the team, providing leadership expertise and establishing brand continuity throughout the agency’s portfolio. DeVault will lead Cotton & Company’s in-house creative department, comprised of industry professionals with diverse skill sets and expertise. These talented individuals leverage their expertise in design, production, video, photography, motion graphics, and animation to produce comprehensive marketing solutions. The firm produces a wide array of marketing elements including logo/brand development, website design and development, social media campaigns, collateral…

5 Digital Marketing Innovations Impacting Real Estate Homebuyers in 2023

By Alexis Posted in - Press on April 20th, 2023

Technology is constantly changing every aspect of our lives, and digital innovations in the real estate industry are evolving at an accelerated pace. Lifestyle adaptations that were put in place during the pandemic have become the new normal for buying homes. With an increasing number of digital tools available, homebuyers have taken control over the real estate search, most often doing in-depth research before ever reaching out to a Realtor. Let’s take a closer look at some of the latest digital tools driving the industry. 1. Artificial Intelligence Chatbots The recent developments of AI-driven technology are streamlining the digital marketing process, making it easier than ever to write blogs, code websites, compose ad campaigns, and much more. OpenAI’s ChatGPT is…

Where Has 35 Years Marketing Real Estate Taken Me?

By Alexis Posted in - Press on April 20th, 2023

A retrospective by Laurie Andrews, President, Cotton & Company 35 years with one company is a milestone few achieve in any industry. I guess my Dad, Bill Mang, laid the groundwork, having reached 42 years with Grumman Aerospace before retiring over two decades ago. As one of four kids in The Mang Gang, we grew up as a part of the Grumman Family. Commitment and dedication to excellence were instilled in every aspect of our lives—certainly with family, but in work as well. To tell you the truth, it feels like an eternity and a “blink of an eye” at the same time. Although my journey has many more years ahead, I thought this was a great opportunity to reflect…

A 2023 Forecast for Luxury Residential Real Estate

By Alexis Posted in - Press on January 26th, 2023

The U.S. real estate market has experienced just about every end of the housing spectrum over the last decade. Driven by lifestyle changes and the remote work revolution, real estate markets across the nation witnessed booming growth during the pandemic. After two years of record numbers, 2022 brought some more challenges, with growing uncertainty and the fear of a looming economic crisis. As we begin another new year, real estate developers nationwide are wondering if another change is on the horizon. Let’s take a deep dive into the future of the luxury real estate market. 2022 Brought Uncertainty and Building Headwinds After what many consider one of the best markets in history during the pandemic, the 2022 real estate market…

Q&A – A Conversation on The Future of Florida Real Estate with an Industry Leader

By Alexis Posted in - Press on December 23rd, 2022

Fueled by friendly tax policies and numerous business relocations during the pandemic, Florida has enjoyed booming growth and expansion in 2022. Real estate experts, however, are weighing the strength of the market against growing uncertainty and fears of a looming cooldown. At Cotton & Company, President Laurie Andrews is keenly aware of how quickly market trends can shift. With over 40 years of marketing experience exclusively in real estate, the company’s data-driven approach focuses on how conditions are impacting homebuyers’ decisions in real time. Let’s chat with Laurie Andrews and hear her unique perspective on the future of luxury real estate in Florida as we head into 2023. With the pandemic over, where do you see potential opportunities for growth,…

Cotton & Company President Laurie Andrews Shares Industry Insights with Business Leaders as Panelist at Invest Palm Beach Conference

By Alexis Posted in - Press on December 12th, 2022

Capital Analytics Associates’ Invest: Palm Beach 2022-2023 Launch Conference was held on December 8, 2022. More than 200 industry leaders and elected officials gathered at The Ben Hotel in West Palm Beach to celebrate the launch of the annual publication with an afternoon of networking and panel discussions. Cotton & Company President Laurie Andrews was among business leaders gathered for the real estate panel, “Building the Beach.” Moderated by Valerie Neilson, executive director of Palm Beach Transportation and Planning Agency, the panel examined how real estate and construction sectors are responding to unprecedented growth to shape the region’s future. Andrews shared how migration patterns have transitioned the area from a seasonal address to a year-round lifestyle. She highlighted trends in…

Why Traditional Marketing is Still Pivotal for Success in the Digital World

By Alexis Posted in - Press on November 21st, 2022

While the marketing industry continues to make great strides toward the digital world, traditional marketing is far from dead. Print, broadcast, and radio advertising are not only alive and well, but continuing to grow. A recent study has shown that the top five most trusted and engaging ad forms worldwide are all traditional, with print (82%) and television (80%) ranking the highest. Not only have these ads proven to be more engaging, but they also provide opportunities to reach a large audience in ways digital marketing cannot. Let’s dive deeper into how traditional marketing is still leading to success for real estate developers across the globe. Television is Here to Stay Although the internet has become the number-one source of…

Boca West Opens New Welcome Sales Center

By Alexis Posted in - Press on November 11th, 2022

As Featured in CityBiz Boca West officially opened its new Welcome Sales Center on October 31 in a ribbon cutting ceremony and celebration. The new office is located at 7763 Glades Road, Boca Raton, and will be a central source of information for future homebuyers and Members of Boca West Country Club. Read the Full Article

See How New Digital Technology Can Transport Homebuyers to Your Sales Office

By Alexis Posted in - Press on October 5th, 2022

Now more than ever before, people are consuming media whenever and however they want. Online streaming services such as Netflix, Apple TV, and Hulu have opened the door to hundreds of channels and shifted advertising away from traditional television. Mobile devices have become the leading medium to source news and information across all generations, with social platforms including Facebook TikTok, YouTube, and Instagram. These innovative media channels require a fresh approach to reach today’s homebuyers. Digital marketing has transformed into storytelling- creating emotions and visuals that compel buyers to take that first step, and ultimately cultivating a relationship that gets them to your sales office. Tributary Creating Engaging Content that Establishes a Connection As consumers scroll through their newsfeeds, watch…

Why This Real Estate Cycle is NOT a Repeat of 2008

By Chelsea Posted in - Press on September 6th, 2022

Fueled by low interest rates, easy credit, and insufficient regulation, the Great Recession of 2008 has been considered one of the most significant economic downturns since the Great Depression. This sharp decline in economic activity has taken a long time to recover from, especially when it comes to the housing market. Now, with home prices up nearly 19% nationally since last year, people are wondering if another economic crisis is looming. While these concerns are understandable, there are many distinct differences between this downturn and the 2008 recession. Naples Reserve A Market Surge Driven By Lifestyle Priorities Unlike the last housing boom, one could argue that home price growth since the start of the pandemic is justifiable. The lifestyle change…