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2010 Cotton Report: Investors and Relocation Driving Market Recovery

By Alexis Posted in - Press on April 5th, 2010

The Cotton Report’s latest survey focused on buyer confidence and attitudes about market recovery among roughly 1,000 individuals pursuing real estate purchases. As a follow up to the 2009 Cotton Report, the latest survey produced measurable year-to-year transition in the market. “The current transactional marketplace is made up of investors capitalizing on foreclosures and primary homebuyers relocating. The second home and vacation home market has retracted and lifestyle buyers are delaying purchases” Laurie Andrews, COO of Cotton & Company, explains, “The current transactional marketplace is made up of investors capitalizing on foreclosures and primary homebuyers relocating. The second home and vacation home market has retracted and lifestyle buyers are delaying purchases,” Andrews adds, “We anticipate increased momentum in 6-12 months…

A Glimmer of Hope in Housing Market

By Alexis Posted in - Press on March 23rd, 2010

Stephann Cotton of Cotton & Co. explains that a recent survey on buyer confidence shows that 34% of those polled expect a housing-market bottom within six months and 65% see a bottom within 12 months. Kelsey Hubbard reports. Click here to view video

Cotton & Company Expands Marketing Team

By Alexis Posted in - Press on December 18th, 2009

STUART, Fla. (Dec 18) | Cotton & Company is pleased to announce the addition of two executive team appointments. James Salvia is the new Chief Financial Officer and Laura Biller joins Cotton & Company as a marketing Account Executive. “We see tremendous opportunity in the market as we rebound from this economic cycle,” said Laurie Andrews, Chief Operating Officer. “We’re expanding our team immediately to service the growing needs of development partners re-entering the market. The new economy requires a new financial model, and Jim Salvia will be guiding our financial growth into the next decade.” Before joining Cotton & Company, Mr. Salvia began his accounting career with Pricewaterhouse Coopers. There he worked with public and multinational clients, IPO engagement,…

Real Estate Marketer Sees Signs Sector Recovering

By Alexis Posted in - Press on June 8th, 2009

TREASURE COAST — Cotton and Company announced a significant increase in its national real estate marketing accounts. The company views these additions as signs of overall recovery for the real estate sector. The following national accounts have been added to its growing client roster within the past month: The Mark, San Diego; Quail West, Naples; Landmark, and Palm Beach Gardens. Chief Operating Officer Laurie Andrews explains, “The growth we’re experiencing is clearly a sign of recovery. Property owners are re-entering a real estate market that’s been stalled for the past 18 months; mortgages are at historic lows and pricing has leveled off at 2004 prices. Homebuyers are also recognizing the significant value that exists now.” Cotton and Company is a…

Cotton & Company Experiencing Real Estate Rebound Market Activity Sparks Increased Demand for Services

By Alexis Posted in - Press on June 8th, 2009

STUART, Fla.–(BUSINESS WIRE)–Cotton and Company announced today a significant increase in their national real estate marketing accounts. The firm views these additions as signs of overall recovery for the real estate sector. The following national accounts have been added to their growing client roster within the last month: The Mark, San Diego, CA; Quail West, Naples, FL; Landmark, Palm Beach Gardens, FL. “The growth we’re experiencing is clearly a sign of recovery. Property owners are re-entering a real estate market that’s been stalled for the past 18 months; mortgages are at historic lows and pricing has leveled off at 2004 prices. Homebuyers are also recognizing the significant value that exists now.” Chief Operating Officer, Laurie Andrews, explains, “The growth we’re…

INSERTING and REPLACING The Cotton Report: Buyer Confidence & Market Recovery – Survey Results

By Alexis Posted in - Press on March 6th, 2009

STUART, Fla.–(BUSINESS WIRE)–Insert as last sentence of first graph: 1200 people active in seeking current real estate investment opportunities responded to the online survey. “We do know that the timing is right for those in a position to take advantage of opportunities in this buyer’s market. Many new home communities are offering their current inventory below the price to build with today’s construction costs.” The corrected release reads: THE COTTON REPORT: BUYER CONFIDENCE & MARKET RECOVERY – SURVEY RESULTS While recent real estate market analysis tends to assess past or current market conditions, The Cotton Report’s latest survey focused on measuring buyer confidence among those actively pursuing real estate investments — revealing attitudes and beliefs that may affect market recovery….

The Cotton Report:Buyer Confidence & Market Recovery – Survey Results

By Alexis Posted in - Press on March 6th, 2009

STUART, Fla.–(Business Wire)–While recent real estate market analysis tends to assess past or current market conditions, The Cotton Report’s latest survey focused on measuring buyer confidence among those actively pursuing real estate investments – revealing attitudes and beliefs that may affect market recovery. According to Stephann Cotton, CEO of Cotton & Company, “Most of our clients are re-evaluating every aspect of the sale. They`re re-pricing inventory and preparing for the pent-up demand that will be released as we emerge from the down cycle.” Survey results: On the current real estate market: * 12% believes it has already reached the bottom * 34% believes it will reach the bottom within 6 months * 65% believes it will reach the bottom within…

Firm Attracts International Buyers For Local Properties

By Alexis Posted in - Press on December 16th, 2008

(STUART, FL) Laurie Andrews is changing the way she does business. As the chief operating officer at Stuart-based Cotton & Co., she is trying to drum up business from the other side of the pond. Cotton & Co. is an advertising, marketing, public relations and Internet services firm for luxury developments on the Treasure Coast, nationwide and the Caribbean. “We’ve started to participate in trade shows in Madrid … we’re looking at a schedule of shows to appeal to markets in London, the Netherlands and Russia,” said Andrews. “To reach out to those international markets, we’re creating Web pages in their languages to get on to their search engines, which are very different from Google and Yahoo.” As the housing…

Brand View

By Alexis Posted in - Press on October 1st, 2008

It always seems to be the negative headlines that attract most attention. OPP asks branding professionals how agents and developers should handle a PR crisis and if the media agenda is the same in different countries In last month’s news, OPP reported on Bulgarian agency Albany Properties winning a defamation and libel case against a UK newspaper, the Daily Express. This followed the paper running a story called: “Nightmare for Britons buying their dream homes abroad”, in which it mentioned several alleged reports of corrupt dealings by agents operating in Bulgaria – but mentioned only one company, Albany Properties. The agent received an unreserved apology and an undisclosed sum of money from the Daily Express. Its managing director, George St….

Playing Your SPACE Card

By Alexis Posted in - Press on September 30th, 2008

Port St. Lucie business Vital Signs created a Web site to resuscitate fading sales. When that didn’t work, the company found a cure in another niche of cyberspace – My Space. “We had to do it,” said Vice President Steve Claus, whose company manufactures signs and banners of all shapes and sizes. “Our regular webpage has been up for seven years, and no one goes there.” MySpace has long been thought of as a way for preteens and twentysomethings to pass the time and stay connected. But for some businesses and organizations on the Treasure Coast, it has become and important place to advertise. In fact, Cotton & Company’s Director of Internet Services, Walter Franklin, a 14-year Internet advertising veteran,…