Post in the Category Press
By Laurie Andrews
Posted in - Press on July 28th, 2025
The entire world is in the midst of a dynamic evolution. From digital storytelling and branding to content strategy and experiential design, new opportunities are emerging daily for ambitious minds who blend creativity with precision. If you’re a type-A thinker with a passion for the arts, social media, account service, business operations, writing, or design, Cotton & Company wants to meet you. As an industry-leading luxury real estate marketing firm, Cotton & Company is gearing up for its growing client base. Whether you’re a seasoned professional, looking for a career change, or just getting started, this event will be perfect for you. The firm is hosting an exclusive Open Door Ad-Venture—an immersive career experience—while also inviting local neighbors and members…
By Laurie Andrews
Posted in - Press on June 27th, 2025
Waterfront development is entering a high-growth era, driven by the rising global demand for premium marina infrastructure. With the marina market projected to reach $19.47 billion by the end of 2025, developers and investors alike are recognizing the value of integrating luxury real estate with recreational boating amenities. This convergence is reshaping coastal markets and positioning marina developments as a strategic asset class within the broader luxury property sector. The modern marina lifestyle extends far beyond boat storage—it reflects a broader shift toward integrated waterfront living. From sunrise cruises and spontaneous afternoons on the water to resort-style amenities just steps from the dock, marinas are evolving into lifestyle-driven destinations. This seamless fusion of nature, community, and coastal sophistication is redefining…
By Laurie Andrews
Posted in - Press on June 2nd, 2025
Cotton & Company is proud to announce that Sonya Pereira, Director of Web Development, will represent the firm at POST/CON 25, Postman’s premier API and AI conference. Held June 3–4, 2025, at the JW Marriott L.A. Live in Los Angeles, this event marks another key step in Cotton & Company’s ongoing commitment to digital innovation and forward-thinking strategy. POST/CON 25 brings together more than 2,000 developers, API architects, and tech visionaries to explore the evolving intersection of APIs and generative AI. With 30+ expert-led sessions, immersive workshops, and keynote presentations from industry leaders at AWS, Meta, and Postman, the conference is designed to accelerate the development of smarter, faster, and more secure digital solutions. For Cotton & Company, it’s an…
By Alexis
Posted in - Press on May 13th, 2025
Featured image: One Park Sarasota, an 18-story high-rise condominium tower located in downtown Sarasota’s Waterfront District, Quay Sarasota currently under construction. The 86-unit property features 3-bedroom + den plans and a dedicated 40,000 sq. ft. amenity level. While headlines continue to stir concerns over rising interest rates, global uncertainty, and new tariffs, many predicted a cooling of Florida’s luxury real estate market. And for a brief moment in April, it appeared they might be right. Contract activity dipped, and the urgency that once defined buyer behavior seemed to take a pause. But look closer, and the story is far from over. A Pause in Action—Not in Interest “The shift wasn’t in buyer interest—it was in buyer action,” says Laurie Andrews,…
By Alexis
Posted in - Press on April 30th, 2025
For today’s luxury buyer, ‘home’ is more than a property or an address — it’s a reflection of how they live. And in the world of luxury, the greatest indulgence isn’t square footage or finishes; it’s time and how it’s spent. That’s why effective marketing must go beyond features and square feet to capture the essence of the experience. They aren’t just searching for a house — they’re seeking a feeling, a story, a place where they truly belong. The old formula of selling square footage, designer finishes, or a coveted address isn’t enough on its own. Today’s luxury buyers want an emotional connection. They want to imagine the life they’ll live there: morning light flooding the kitchen, intimate sunset…
By Alexis
Posted in - Press on February 19th, 2025
Cotton & Company is thrilled to share that our President, Laurie Andrews, has been prominently featured in the latest issue of Luxury Homes Magazine. This exclusive feature Women to Watch and highlights Laurie’s deep expertise in luxury real estate marketing and her strategic vision that continues to shape the industry. With decades of experience, Laurie has been at the forefront of innovative marketing strategies that elevate luxury real estate brands and connect discerning buyers with premier properties world-wide. Her insights into market trends, branding, and digital innovation have solidified her reputation as a leader in the industry. The feature in Luxury Homes Magazine showcases Laurie’s unique approach to marketing high-end properties, leveraging a mix of cutting-edge digital advertising, immersive storytelling,…
By Alexis
Posted in - Press on August 6th, 2024
While the digital landscape has evolved significantly over the years, its recent growth has been exponential. Innovations in AI, robotics, and other leading technologies are continually reshaping the digital marketing arena. Recognizing the importance of staying at the forefront of these changes, Cotton & Company’s digital team leaders, Director of Web Development Sonya Pereira and Digital Director Angelene McCullough, attended the 2024 Collision Conference in Toronto. This annual event is a hub of innovation, attracting over 37,000 industry professionals from 117 countries. With 1,834 companies presenting their cutting-edge advancements, the conference provided a valuable opportunity to explore new technologies and gain insights into the current and future trends of the industry. “The Collision Conference was a fantastic immersion into the…
By Alexis
Posted in - Press on June 17th, 2024
This year, Cotton & Company’s Director of Web Development, Sonya Pereira, and Director of Digital Strategy, Angelene McCullough, are attending the 2024 Collision Conference in Toronto. As one of the world’s largest tech conferences, this week-long event gathers the innovators and companies that are redefining the global tech industry. Here’s a closer look at how this conference will not only fuel Cotton & Company’s growth but also enhance our ability to serve our clients. A Confluence of Innovation Collision is where the leaders of today and tomorrow come together to shape the future of technology. The event is a melting pot of ideas and innovations, where groundbreaking concepts are discussed, and future trends are forecasted. Our presence there means direct…
By Cotton
Posted in - Press on December 7th, 2023
Attracting new Members who appreciate the enhanced value of the Club lifestyle is a core component for any private club to be successful. While many Club’s enjoy beautiful amenities and vibrant social scenes, the marketing of their unique lifestyle is often focused with internal membership only, leaving outside real estate agents focusing on the stick and bricks, without having an understanding of the mindset of the country club buyer. With sold out communities where the developer is no longer involved, the marketing of the Club lifestyle is falling into a void between the Club staff who is working with current members and the real estate team focusing on new residents. Now, insightful private club managers are strategically shifting their focus…
By Alexis
Posted in - Press on September 14th, 2023
For many new luxury developments, achieving sales success in the pre-construction phase is a pivotal milestone that paves the way for construction to begin. Yet how does one secure such success when the community remains a vision, with its tangible benefits years away for potential buyers? As the world increasingly prioritizes digital media, the online sales presentation, often in the form of a website, emerges as the crucial initial step in this journey. According to the National Association of Realtors’ 2022 report, 47% of recent homebuyers began their home search by exploring communities online, even before reaching out to real estate representatives. A captivating website not only builds trust and excitement for the community, but also inspires homebuyers to take…
