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Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on May 24th, 2012
Don’t like what’s hanging in your closet? Can’t decide what to buy in the store? Always sending photos of yourself to your friends asking – “What do you think?” When looking to purchase items, social media marketing is a game changer. Today 90% of consumers look to “friends” and ‘Liked’ pages or ‘Pins’ to decide what to purchase. Social media and peer recommendations are being taken to a whole new level, especially in Brazil. Brazilian retailer, C&A, has teamed up with Facebook in creating real time fashion feedback. They have already asked the question and are giving you the answer right on the hanger.
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on May 8th, 2012
Increasing brand affinity has always been about building relationships with people. Today brands everywhere can achieve this through social marketing. Social marketing is taking a strategic and digital approach to using social media to reach and engage consumers while encouraging word of mouth sharing and brand loyalty. Cotton & Company offers social marketing as a key service line and welcome the opportunity to grow your brand using this new marketing medium.
Posted in - Advertising & Media & Networking & Public Relations & Social Media & Uncategorized & Web on November 22nd, 2011
If Jesus had a Facebook account, imagine the amount of people he could have reached. What if he could tweet daily lessons on love and kindness? The power of social media and its ability to connect millions upon millions of people around the world is awe inspiring, and the effect of powerful messaging can be extraordinary, if done properly. So where is religion’s place in technology, and how can it be used to impact the most amount of people?While a website provides pertinent information, it fails to connect people.
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on November 8th, 2011
What would Don Draper do with Google and an iMac? The savvy ad executive of ”Mad Men,” accustomed to cocktail-induced, cigarette-filled and feet-kicked-on-the- desk-style of creative meetings, might feel a tad nostalgic for his Lucky Strike days in 2011. What ever happened to the days of creative exchanges in person? Together Everyone Achieves More (TEAM): but do they?As a result of the increased use of technology, collaboration seems to be decreasing among colleagues and business partners. The days of collective brainstorming—in person—have been replaced by the sound of dinging Smartphones and the sight of a zillion unread e-mails.
Posted in - Advertising & Media & Social Media & Uncategorized on September 13th, 2011
Ugh. It’s that damn song again. I can’t get it out of my head. “NAPA know how, Napa know how”If you’re an avid sports fan, odds are you tuned in for some March Madness. And if you did, then you are like millions of others who were introduced to Napa’s “catchy” little jingle. The funny thing is I saw more negative comments about this tune on the Internet and Twitter than I can count. But you know what? It worked. I don’t have numbers to quote, but I think it’s safe to assume, from pure media spend, that Capitol One dominated the commercial rotation during the tournament. And as good as Alec Baldwin may have been, I don’t see too…
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on August 22nd, 2011
Forget the water cooler, it’s all about the candy bowl at Cotton & Company. Lets face it; we are with one another as much, if not more, than our own family. So it’s only natural that we find some bonding time. And what better way than with candy? Sure this seems simple, but the best part about candy is, unlike with people, everybody likes it. Candy puts people in a happy mood. A happy worker is more productive. More pleasant. And, well, just plain happier.
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 28th, 2011
These interesting looking icons are “QR” Codes. QR is short for Quick Response. This technology is definitely not new, but it is becoming more popular in the United States as smart phones take over the marketplace. This two-dimensional code, made up of squares and patterns, is a shortcut that can be read through your phone’s camera once you have downloaded the software. In fact, the next generation iPhone will come equipped with the QR reader program already installed. As you hold your phone over the code, your camera will read the code and automatically take you to a website or webpage, launch a video, play music or a game. The Barcode News recently released statistics that show a 4,549% growth in…
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on June 20th, 2011
Recently I was walking the aisle of my local grocery store and saw the most peculiar thing. A golf ball for sale in the beer section. No, this is not a case (no pun intended) of someone placing an unwanted item in the wrong section. This is a brilliant campaign launched by Bridgestone Golf and Michelob Ultra. Think about it. What better a marriage than golf and beer?
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on May 2nd, 2011
Many would argue that art is timeless but design is not. In fact, timeless design is almost an oxymoron but timeless art is accepted by many. If that is the case, then consider the design of something as banal, yet as useful as a spoon. From the oldest to the newest, the basic design of a spoon has not changed for years. That does make it timeless, doesn’t it? Look at a bespoke suit, the Volkswagen Beetle, Le Corbusier’s buildings. All of them are classic examples of classic designs. A particular style can’t emerge and expect to stay at the top indefinitely. Designers indicate that trends have a short lifespan, going through a “now-you-see-it-now-you-don’t” kind of roller coaster. New trends…
Posted in - Advertising & Media & Networking & Social Media & Uncategorized on March 28th, 2011
Hello. It’s nice to meet you. Wanna be friends? I mean life-long friends who will always need one another.The most simplistic explanation of advertising is the desire to introduce a brand to a target audience. Brands go about this by creating awareness, enticing trial, building loyalty and, hopefully, enlisting brand ambassadors to help spread the gospel. In advertising we look at people’s wants and turn them into needs. Because when I need something, I buy it. A great example of a company introducing themselves to potential customers was seen recently with LivingSocial. By now most everyone has heard of Groupon. If not for their group coupon offerings, then for their ability to decline a $6 billion buyout bid from the nice…