Branded Residential Properties Return to Popularity

Branded residential properties have become more desired now than ever. Think about the brands you associate with, the airline you fly, the hotels you select, or the credit card you choose. Successful brands accurately reflect their high-quality standards, corporate culture, historical accomplishments, or social priorities – often all of the above. The power of brand alliances has proven to be an extremely successful strategy for real estate developers in the luxury segment. The selection of the appropriate brand is not just about reaching a faithful audience but aligning the brand aesthetic to reinforce the credibility and expectations of quality in the development’s final product. The brand also conveys a sense of anticipated style throughout the interior and architectural design, creating…