The Importance of Database Management and Follow Up

In today’s economic environment all products and companies have a strong digital presence, especially those selling residential real estate. Reports from the National Association of REALTORS® show that nearly 90 percent of home buyers search for homes online, while 54 percent of buyers state that the use of the Internet was their first step taken during the entire home buying process. Yet most sales agents are looking for the next warm body to walk through the door of the sales gallery, discounting the priceless value and importance of internet leads and database management. Let’s face it, if your marketing program is on point, your sales team won’t be able to effectively manage all the online and on-site leads coming through….