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Post Tagged with Country Club Marketing

Top Country Clubs Continue to Evolve, Especially in Times of Crisis

By Marissa Mastroianni Posted in - Press on April 24th, 2020

After the recession of 2008 the country club industry never looked the same. The previous product offerings that were designed and beloved by the silent generation were no longer attractive to the baby boomer market. Savvy clubs have spent the last few years evolving every aspect of their physical facilities, soft programming, events and marketing to attract the next generation while balancing the needs of their members. Now, every generation is facing similar challenges and once again it provides an opportunity for Country Clubs. Right now 97% of Americans are under shelter in place orders, hunkering down and spending time indoors. They are stuck inside with their family, browsing social media and with plenty of time to consider how their… Read more »

7 Things to Consider When Building a Country Club Website for Lead Generation

By Angelene Posted in - Advertising & Press & Real Estate & SEO on June 20th, 2018

It’s that time again – time to update the country club website to keep up with the times. Refreshing the website is always a good thing, but there are several things you should consider before getting started. For most private residential country club communities, new members come from new real estate sales, and new real estate sales are coming from a totally new generation of homebuyers. To add to the challenges, many real estate brokers are unfamiliar with the details of club membership and avoid selling in Club Communities. With the community sold out and real estate agents scarce, Country Club membership directors find themselves with a new set of challenges. They now need to play a stronger role in… Read more »