In House In Control

Strategic planning between web developers, writers, media buyers, SEO specialists and social marketing teams is critical to the success of a digital program. Today’s ever-changing digital world has made it easy for agencies to outsource services rather than stay current with the fast-paced evolution of technology. Many agencies are merely becoming marketing coordinators for programmatic media buying, website development, blog writing, search engine optimization, responsive advertising, video development and social media. But does the lack of integration impact the effectiveness of the overall program? In a word — absolutely. Artificial intelligence has been integrated into every aspect of the digital environment. Each platform has an algorithm that is taking into account the user’s activities and engagement on other platforms. It’s… Read more »